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Small Business Strategies: The power of commitment

I hope everyone had a chance to read last week's column regarding the U.S. Marine billboard titled "We don't accept applications, only commitments." If not, I would advise going back to the Carroll County Times' website to read it because today's column is all about the power of commitment.

As I stated in last week's column, most people in the world do not create the success they desire because they never commit 100 percent of themselves to a desired chief aim or definiteness of purpose. Therefore, their urge to quit is always greater than their desire to succeed in whatever initiative they undertake.

It's the rare minority who succeed because they see failures as nothing more than temporary setbacks and an opportunity to learn something new. One of the best examples of this is the story of Jackie Robinson.

Several weeks ago, I had the opportunity to see the premiere of "42," the story of Jackie Robinson, the first African-American to play major league baseball. It was an amazing movie that I enjoyed immensely. For those that have not yet seen the movie, I highly recommend it.

His commitment to playing major league baseball against incredible odds was nothing short of amazing. The intense struggles he had to endure with death threats, abuse in the form of jeers and name-calling by baseball fans, the media and even his own teammates showed an incredible fortitude and an unwavering desire to succeed at all costs.

This example of bravery should be an inspiration to anyone looking to better themselves in life, whether it's running a business, fighting for a specific cause or to be the best at whatever you desire.

It also reinforces the five secret weapon steps that are critical to achieving unlimited success.

1. Know your desired chief aim or definiteness of purpose.

2. Create a series of steps or an action plan to achieve your desired chief aim.

3. The most powerful force in the universe is taking the right action in the present, so take action on the plan you created today, not waiting until tomorrow. Remember, procrastination is the deadly enemy of progress.

4. Have an unwavering desire to succeed at all costs.

5. Have an unrelenting faith and believe that you will succeed. Self-doubt cannot exist.

Commitment is an act of pledging yourself to finish what you start. As Jackie Robinson once said, "This ain't fun. But you watch me, I'll get it done."

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