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Small Business Strategies: Content is king

One of the hottest topics in today's world of entrepreneurship and with small business owners is search engine optimization.

Business owners want to know how to make their websites more relevant or visible when it comes to searching on the web in their particular industry and with their products and services.

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The first place I always tell businesses to start is with natural or organic action steps. And the place to begin is with current content. I often hear the phrase from search engine optimization experts that "content is king."

Where to start:

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1.

Write blogs. If you're not familiar with blogs, they are essentially diary-type commentaries presented as a list of entries, preferably on your website. The key to writing a blog is to share information relevant to your audience or target market. Try sharing interesting stories and then relate them to a particular lesson that your reader can learn and benefit from. It's all about sharing a common connection.

Consistency with blogs is very important. Write them at least once a month and, if possible, weekly or bi-weekly. But most importantly, keep them current. It is not perceived favorably when a person visits a website and sees the last blog entry is from November 2011. It gives the appearance of a dormant or non-active site.

Additionally, stay away from using your blog as a strong sales pitch. After one or two entries, your audience will begin to ignore them.

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2.

Keep your site up to date. Again, in line with making your site look current, continue to update events, projects, images, offerings, products and any other relevant information.

3.

Write articles as much as possible and always tie it back to your website. This is a great way to separate yourself from your competition and improve your overall rankings on search engines.

4.

Update all social media platforms such as Facebook, LinkedIn and Twitter with your content and messages and, again, make sure you tie it back to your website.

With all of the content you write, try to use it in as many places on the web as possible. Consistent repeatable messaging using the same content will help you to become much more relevant in the platforms you are targeting.

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