The popular social media website Facebook began before facebook.com. It began with another idea: Facemash, which rated users on a simple "Hot or Not" scale.
Sometimes social media websites begin with an idea before the logistics begin to take shape. IndiThat, a hyper-local social media website has an idea, and a name, but not yet a design.
Luke Fisher, of IndiThat, along with several other partners, is creating a social media website to connect people with their community, instead of the larger outside world.
"There's a lot going on in Carroll County, but there are so many people who don't know things like Midnight Madness," he said, referring to Westminster City's event where businesses along Main Street stay open until midnight with specials for a night of shopping.
He envisions the site will allow users to post events but also have companies post events. It will be category specific, he said.
So, for instance, if a person is looking for the best pumpkin latte in town, they could search and see various shops that have them.
He said the idea was created between himself, Lance Garber, Jason Harder and Duane Martin, who all talked about feeling disconnected with their social media.
"I don't feel connected to the people I'm following on Facebook or Twitter. We really wanted to create something to connect people to their local community. What we envision is something that will take you beyond the computer screen," Fisher said.
He said while the four are still really early in the process, the Carroll Biz Challenge has ignited a fire in them to create the site. He said if they were to win the money, they'd begin creating the language on the site for both the back end and the front end.
It will be different than Facebook promotions, for instance, because it will be so hyper-local, he said. He said if a company "boosts" a post on Facebook, it may show up in people's news feeds, but it's unclear where the people are.
"Are they people in Virginia? They're not going to drive to Carroll County for a latte."
He said he anticipates it's going to be very visually based because of the art presence in the county. It will also be incredibly individualized, depending on the user.
"I think people will appreciate being able to see what's going on around the community. I think businesses will also really enjoy it because they'll be connecting to an audience that's local," he said.