The Carroll County Arts Council recently welcomed Joanna Crone as its communications coordinator.
Crone is responsible for marketing and publicity for the organization, whose mission is to serve the residents and visitors by acting as a link between the arts community and educators, business, government, the media and the private sector.
Q: What is your number one goal as communications coordinator for Carroll County Arts?
Finding creative ways to reach out to untapped audiences in Carroll County. I'm astonished when I talk to people who have lived here for years, and some even work on Main Street, but they have never heard of or been to the Arts Center. I know that if I can get them in the door for just one event that they will be hooked because we offer such a wide variety of fantastic programming.
Q: What is your biggest challenge in promoting the arts in Carroll County?
Like all marketing, competition for the attention and time of patrons is fierce. We are all constantly overloaded with information every day - by mail, phone, email, billboards, TV and on and on - and it can be difficult to get our message through all the clutter of daily life. Then, once we have their attention, we still have to compete for the limited number of hours they have to spend on entertainment.
Q: What upcoming project are you most excited about?
Gallery of Gifts. It combines two of my absolute favorite things - shopping and handmade local art. What could be better than supporting artists and giving someone a truly unique gift? Maybe keeping it for myself.
Q: How has your past experience prepared you for this position?
I received my Master of Arts in Arts Administration from Goucher College while working in Personnel Services for Human Resources at Carroll County Government. My unusual position allowed me to work for many different offices short- and long-term; including the Public Information Office and the Farm Museum, where I learned about events coordination. The last two years with the county, I managed the Carroll County Tourism Office and supervised the Visitors Center.
Q: Whom do you most admire?
My mom, who worked full-time her whole life while running a household and still found time to be an amazing mom. She is tough as nails, selfless, kind and always there when I need her. She has instilled in me the importance of being a smart, capable and independent woman. Thanks to her I know that I'll always be able to take care of myself.
Q: What inspires you?
Everything - nature, books, music, color, creative people. Everywhere I look there is something to be inspired by.
Q: What's your favorite quote, and why?
"Happiness is like a butterfly which, when pursued, is always beyond our grasp, but, if you will sit down quietly, may alight upon you." - Nathaniel Hawthorne.
In this world of bigger, better, faster, more this quote reminds me to pause and appreciate the simple things that make me happy - family, friends, a beautiful sunset and a nice glass of red wine.