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Effective Marketing & PR: Your grammar matters

Entire pages have cropped up on Facebook dedicated to sharing the grammatical mistakes of others on social network sites. Among the errors that proliferate the sites, misuse of the words "your" and "you're" is one of the most common, and most talked about.

Do an internet search for the words "your you're fail" and you'll see for yourself.

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It's bad enough when these show up on your company social media site posts, but in some cases they even show up in advertising, special promotions or company informational pamphlets.

In most cases, grammatical mistakes don't happen because the person writing doesn't know the correct usage. Instead, we tend to all have a lot to do each day, and as we hurry to get everything accomplished sometimes mistakes happen.

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That's why the primary rule for any public relations or promotional material you create should be that it gets at least one, if not more, sets of eyes on it before it goes out to customers or potential customers.

The public, after all, is oftentimes more judgmental.

For the record though, "your" is possessive and relating to you: Your friends like your status. You're, meanwhile, is a contraction of "you are." You're reading this now.

Keeping an eye open for common grammatical mistakes is important because they tend to grab the attention of the reader and, in doing so, they take away from your message. They are a distraction, and in marketing and public relations, you should always strive to minimize distractions and keep your audience focused on your message.

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