Mike Waddell, whose 2 1/2-year tenure as Towson's athletic director was marked both by the tremendous growth in its football and men's basketball programs and by the controversy surrounding the elimination of men's soccer and the proposed dropping of baseball, is leaving to become a senior associate athletic director at Arkansas.
Waddell's departure comes a few months before the school is scheduled to open Tiger Arena and several months after Waddell found himself embroiled in an often nasty debate that ultimately reached the state legislature and was — at least temporarily — resolved with extra funding for the baseball program.
The timing of Waddell's decision to leave Towson might indicate that he found the climate uncomfortable, though the position he will be taking at the Southeastern Conference school involves many of his strong suits as an administrator. In Fayetteville, Waddell will oversee marketing, licensing, ticket operations and media and public relations. He will also serve as the liaison with the new SEC Network.
The job is similar to the one Waddell held at Cincinnati before coming to Towson, but the addition of his duties with the SEC Network and a chance to work for Arkansas athletic director Jeff Long, who made a similar move from an athletic director's job at a Football Championship Subdivision school, might have helped close the deal. Waddell said that he missed being in a college town where he didn't have to fight for headlines and fans with pro teams.
On Monday, Waddell said he was excited about the new job and rattled off a list of accomplishments from his tenure, including getting the men's basketball players off of academic probation and improving fundraising efforts.
"Towson had been looked at as, 'it's only Towson,'" Waddell said. "We've kind of left behind the old way of thinking about Towson."
Waddell defended his proposal to cut the men's baseball and soccer programs, saying the decision addressed longstanding issues with Title IX compliance.
"I don't regret the decision at all," he said. "You're either going to kick the can down the road or you're going to pick it up and do something with it."
Waddell said he will miss working for Towson President Maravene Loeschke, whom he says has "done a great job."
"The only thing I regret is that communications couldn't have been carried out in a more thorough manner," he said, referring to controversy over how players were abruptly informed by Loeschke their teams would be cut. "But hindsight is 20-20. We called the plays."
Mike Gill, who served on the search committee at Towson that recommended hiring Waddell, said that Waddell helped energize what had been a moribund athletic program weighted down by the long-standing failures of its marquee teams in football and men's basketball.
Though he did not hire football coach Rob Ambrose, Waddell gave the program more financial support than it ever had, including the hiring of a full-time strength coach. After winning three games in Ambrose's first two years, the Tigers went 9-3 in 2011, winning the Colonial Athletic Association title for the first time and then going to the Football Championship Subdivision playoffs for the first time.
Waddell hired Pat Skerry, then a relatively unknown assistant at Pittsburgh, as the men's basketball coach. After the Tigers finished 1-31 in his first season and broke the NCAA record for consecutive losses, Towson had the biggest single-season turnaround in men's Division I history when it went 18-13 last season, finishing tied for second in the CAA.