Jeffrey’s great grandfather moved from Romania to Philadelphia then Fells Point in 1913, and the family, including his grandfather, uncle and father, has served the area with businesses since then. The family’s other businesses were discount junior department stores in the city, he said.
Founded in 1992 before the internet was as widely used as it is now, Super Linens has “stayed true to its roots,” Caplan said, focused on its in-person shopping experience, which he said allowed it to stay alive even amid competition from big box stores and Amazon. Customers have shopped at the store for generations, he added.
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“We’ve stayed focused on our brick-and-mortar business, leveraging our excellent customer service and family feel as an advantage against competitors,” Jeffrey said.
The store currently has a staff of eight employees, including a manager who has been with the family for 67 years, Jeffrey said.
“The biggest void in our future lives will be our amazing employees who are family to us,” Jeffrey said. “We credit them with our success over the last 27 years. We will miss our linen life in Fells Point.”
For Alana Stephens, of Baltimore City, Super Linens has been her go-to linen store for as long as she can remember. The staff remembered her grandmother every time they went, she said.
“It is so very sad to see it go. That was the only place you could get shades and mini blinds in colors or linoleum,” Stephens wrote in a message. “That store is Baltimore ... the very best part of Baltimore.”