Baltimore’s Keith Boissiere, known locally as the “Running Man," has nabbed a sponsorship with Maryland-based shoe and clothing retailer DTLR and starred in a sleek commercial about his 20-mile jogs across the city.
The Trinidad and Tobago native has been spotted for years running across Baltimore neighborhoods and streets in an effort to maintain his health. Boissiere could not immediately be reached for comment Friday.
A locally based Nike representative connected Boissiere with DTLR staff, who created the commercial in an effort to inspire the company’s key demographic of black men and women to get active, said DTLR spokesman Shawn Caesar.
DTLR signed Boissiere onto a small part-time sponsorship in which he’ll be paid an undisclosed amount monthly for making occasional public appearances and allowing the company to use his likeness, Caesar said.
The “Running Man" has also been attacked several times, including in June, while on his cross-city runs. After an incident in 2014, he said he would only run in broad daylight in hopes of avoiding dangerous circumstances.