“Rebranding is the name of the game on Pratt Street right now,” said Harrington, noting other investments in what’s been considered main street downtown. “However, everything will be tagged with The World Trade Center Baltimore — the address is just going to be more prevalently marketed.”
The building is owned by the state and anchored by the Maryland Department of Commerce and the Maryland Port Administration and has about two dozen other tenants, according to CoStar Group. It’s about 82 percent leased. Harrington wants to garner a little attention to the available space.
Designed by I.M. Pei, the Chinese-American modernist architect known for the Louvre pyramid in Paris, the Kennedy Library in Boston and the Natioanl Gallery of Art East Building in Washington, the World Trade Center has been a showpiece in the harbor. The fancy name didn’t do much for tenants who over the years have dealt with flooding and poor mechanical equipment, among other issues before the renovations.
The renovations include upgrades to the spaces and systems, and included addition of a fitness center. More improvements are being considered.