David Potamianos added Paradise Donuts to the University of Maryland, Baltimore County’s list of food vendors in one of his first actions as director of corporate partnerships for the school’s events center .
In a moment Potamianos calls “serendipitous,” his first experience with the Linthicum donut shop occurred when a potential sponsorship partner brought in a box of Paradise’s finest for the office.
“They were so good,” he remembered. “I said, ‘I’ve got to look these guys up and see who they are and what they’re about.’”
After meeting with Paradise Donuts owner Colin Reinhard, Potamianos decided to add the small business as a vendor during events held at the school. Already featuring strong Maryland brands and local businesses, Paradise Donuts began serving its baked goods near the start of 2018. It is the “official donut of the UMBC retrievers.”
Last weekend, on Small Business Saturday, UMBC recognized the shop for its partnership and the positive effects it has on the community by presenting Reinhard and his family with a basketball signed by the UMBC men’s basketball team. Potamianos gifted the ball at a half-court ceremony held during a game against American University.
“It’s something they can display, feel the connection and help tie in the partnership with the community,” Potamianos said. “(Paradise Donuts) is part of us, we’re part of it and we can succeed together.”
Held on the last Saturday of every November, Small Business Saturday is dedicated to small businesses and communities across the country. Local shops typically encourage customers to shop at their stores by offering exclusive discounts on products and services on that day.
Paradise Donuts was no exception.
The bakery celebrated its partnership with local coffee roastery Zeke’s Coffee by offering a discount on its “Dozen’s Club” membership, which includes a Paradise Donut mug, a daily Zeke’s Coffee refill and 10 percent off a dozen purchases for the year. Normally $100, the shop offered the year-long membership for $75 and will again on its Day Before Christmas promotion.
Along with serving as a way for local shops to promote themselves, Small Business Saturday is also a chance to help the surrounding neighborhoods, which is why Reinhard says his business partakes in the annual celebration.
“We participate to not only honor the value of a small business, but to encourage folks to spend with a small business, in a community, because every dollar that is spent in a small business stays in that community,” said Reinhard. “So, it’s a reinvestment.”
On Oct. 30, Paradise Donuts was recognized by Maryland Comptroller Peter Franchot for its small business roots, for providing great customer service and for being a benefit to the community through its fundraising, outreach and work with local charities.
“It was nice surprise,” Reinhard said. “We do what we do because we care about our community, we care about our neighbors and we live here and work here. And to be recognized for it is just awesome.”
Pumphrey Tree Lighting Ceremony
The Taxpayers Improvement Association of Pataspco Park will sponsor a tree lighting ceremony Dec. 11 at 7 p.m. at the Lloyd Keaser Center, at Belle Grove Road and School Lane.
This event is free and includes performances by a children’s choir, ornament hanging, a prayer for the community, food and more.
Call Jackie at (410) 371-7828 for more information.
The GWFC Woman’s Club of Linthicum Heights will host its annual Holly Mart Dec. 1, 9 a.m.-2 pm in the Fellowship Hall of Linthicum Heights UMC, 200 School Lane.
Homemade candies, baked goods, hand-crafted items, live and artificial Christmas floral arrangements and wreaths will be available for purchase. Younger attendees can decorate crafts and visit with Santa at the Children’s Corner.
For more information, call (410) 859-1216 or (410) 789-1577.
Email your North County news from Brooklyn Park, Pumphrey and Linthicum to Heather Vecchioni at firstname.lastname@example.org.