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Who Spends the Most on Valentine's Day?
(iStock.com/Weekend Images Inc.)

On Valentine’s Day, all you need is love and a chunk of disposable income.

Childhood candy grams or “Be my valentine? Check yes or no” love notes are things of the past. Being a grown-up means finding the budget for $17 boxes of chocolate, $48 bouquets of long-stem red roses, $53 bottles of bubbly or $101 romantic dinners for two.

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Not everyone gives equally. Planned spending and expected returns differ across genders, generations and regions. The National Retail Federation's Annual 2020 Valentine's Day Spending survey revealed people plan to send $196.31, up 21% over last year's $161.96.

For their part, men planned to outspend women $291.15 to $64. Not only did men plan to spend the most, they expected the most in return too. On average, men expected their partners to spend $211 on them. Women expected $106.22.

By age those between 18 and 24 plan to spend an average $109.31. People between the ages of 25 and 34 expect to spend $307.51. The biggest spenders, those 23 to 44, expect to spend $358.78.

So what are people buying? Shoppers are spending $4.3 billion on evenings out, $1.3 billion on greeting cards, $2.4 billion on candy, $2.3 billion on flowers, and a whopping $5.8 billion on jewelry.

In spite of these figures, remember a gift’s value does not lie in its monetary cost but in the time and consideration it took to find something another person will enjoy.

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