Researchers investigated whether people who purchased two-pack king-size chocolate bars (delightfully abbreviated to TPKSCBs) actually intended to eat their treat over more than one day. They did not, it transpired. Of the 110 subjects approached at a gas station and 33 approached at a railroad station, "91.6 percent of respondents intended to eat the TPKSCB on the same day. The most common reasons given were hunger, and not having considered the size," the article explains. And this: "The team said the indication is that consumers still perceive the entire package as one unit instead of two, because they come in the same wrapper."

- Tribune newspapers