In these situations, I encourage parents to take the emphasis off vegetables altogether and focus on empowering the child. One way to do this is to offer the child a choice of vegetables to try that week. Parents can take the child to the grocery store or show him or her pictures so that the choice feels exciting and hopefully elicits some curiosity. Another strategy that works is using pre-existing activities that the child already enjoys and linking these with vegetable choices. For example, if a child likes arts and crafts, creating a color wheel and having him or her group vegetables of like colors together can be exciting and take the focus off the vegetables themselves. Having the child choose a different color every week and identifying a couple of vegetables in that color category can be new and exciting for the child. If the child is reward-driven, giving them stickers or points for each new vegetable tried and providing an appropriate, nonfood reward at the end of a month or season can be effective. As parents, you know your child best, so find ways that engage or excite your child. Whether using sports, crafts, stories, or songs, with some creativity and individualization, there are certainly ways to promote vegetables in fun ways.