Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough.
The “limited edition summer snack” sold out on McCormick & Company’s website by 7:30 p.m., within nine hours of its release, said spokesperson Cierra Colón. But the Goldfish are likely to be “readily available” by the end of May and during the summer months — while supplies last.
Goldfish manufacturer Pepperidge Farms is planning to update its product locator soon, Colón said, so customers can find brick-and-mortar retailers selling the spiced snack. The suggested retail price is $2.79 per 6.6-ounce bag. Online, customers were limited to purchasing four bags per order.
The idea for the new product arose after Goldfish found that some “wildly passionate” Old Bay lovers were sprinkling the seasoning on the crackers themselves, according to the news release.
“We know our passionate fans often sprinkle OLD BAY on their favorite recipes and snacks, including Goldfish crackers,” said Jill Pratt, chief marketing officer at McCormick & Company, which makes Old Bay. “With each handful, OLD BAY Seasoned Goldfish provides our most loyal fans with another fun, bold way to experience our popular spice blend.”
The product follows in the footsteps of recently released Old Bay creations, from vodka to hot sauce.
The hot sauce in particular was a quick success. It sold out online less than an hour after it was launched in 2020, and about six months elapsed before the product could be restocked.
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Goldfish manufacturer Campbell’s Snacks has worked with McCormick once before. Last April, the duo released limited-edition Frank’s RedHot Goldfish, the “most-requested Goldfish flavor across social media,” according to Monday’s news release.
“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” said Janda Lukin, chief marketing officer of Campbell Snacks, which includes the Pepperidge Farm brand. “OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer.”