A pair of brothers from Harford County are starting a Baltimore-based coffee distributor with the hope of introducing customers to freshly roasted coffees through subscription boxes.
Akash and Aman Magoon, 21 and 25, respectively, are launching Virtuous Coffee this week. The pre-launch of the online-based distributor will begin Thursday, with the full roll-out to follow the first week of November.
The company's office is based in Highlandtown, and it has a network of about seven roasters across the country, including locations in Maryland, Seattle and Chicago. Coffee is best brewed within one to three weeks of roasting, and Akash Magoon said he hopes the roaster network will help Virtuous Coffee get its beans to customers at their freshest.
Virtuous Coffee has been in the works for about a year. Starting Thursday, the company will host a pre-launch to build awareness before its full launch in November. During the pre-launch, Virtuous Coffee will offer free sample boxes to customers who register on its website and refer friends.
Beginning in November, Virtuous Coffee will sell subscription boxes that customers can have delivered to their doors bi-weekly or monthly. The company will also sell bags of coffee a la carte.
Boxes range from $20 to $25 each and include 12 ounces of coffee and to-go style cups.
Because Virtuous Coffee does not have a brick-and-mortar shop, Magoon said they hope to build hype through farmers' markets and tasting events, in addition to their online presence. They may ultimately open a tasting room, he said.
"One of the things we intend to do is kind of build a community online around learning how to do this and brew it at home," Magoon said.