Roll Ice Cream & Coffee is open in Highlandtown.
Roll Ice Cream & Coffee is open in Highlandtown. (Courtesy of Jason Werner)

Roll Ice Cream & Coffee, Highlandtown’s newest stop for sweets, is dishing out samples in the snow as it prepares to start serving ice cream during a cold snap.

Roll opened Dec. 30, offering coffee and pastries, and will begin selling ice cream Friday. The shop at 3222 Eastern Ave. is offering samples of its rolled ice cream Thursday from 4 p.m. to 6 p.m.


New to Baltimore, rolled ice cream is a concept rooted in Southeast Asia in which the dessert is made-to-order in front of customers. The liquid cream is poured and frozen on a cold surface, mixed with toppings, pressed flat and rolled into tubes with a scraper.

Owners Jason Werner and Jessica Reyes had hoped to open the shop earlier last year, but construction was delayed. While ice cream may not be a seasonally appropriate snack in the middle of winter, Werner said they’re taking the timing of the shop’s opening in stride.

”We knew we needed to think about more than just ice cream, so the coffee is a big part of the mix,” he said.

The shop serves coffee and pastries throughout the day, sourcing from local roasters such as Vent Coffee Roasters and Rise Up Coffee Roasters. Roll also offers local baked goods from Batch Bake Shop.

Roll: Ice Cream Social opening in Highlandtown

Rolled ice cream is coming to Highlandtown.

In the afternoons and evenings, customers will be able to choose from eight flavors, including “Peanut Butter Perfection” (chocolate ice cream with peanut butter cups, peanuts and peanut butter drizzle), “Saturday Morning Cartoons” (sweet cream ice cream with breakfast cereal blended in) and “Cookie Monster” (made with crushed Oreos and chocolate chip cookie dough).

Roll also gave out ice cream samples Dec. 30.

“The community has been great so far,” Werner said. “We’ve had folks come in and poke around and want to learn more.”

During the winter, Roll will be open from 11 a.m. to 8 p.m. Monday through Friday, and 9 a.m. to 8 p.m. Saturday and Sunday. The shop will serve coffee and pastries all day, and ice cream in the afternoons and evenings. To start, the shop will serve ice cream from 5 p.m. to 8 p.m. during the week, and 2 p.m. to 6 p.m. on weekends.