Celebrated Canadian singer-songwriter Grimes, British alt-rockers The 1975 and electro-pop singer-songwriter Halsey will headline this year's Sweetlife Festival, now in its seventh year, at Merriweather Post Pavilion on May 14, the Columbia venue announced in a news release.
A two-day event last year, the Sweetlife Festival returns to its original single-day format. Other performers to take the event's two stages include Flume, PartyNextDoor, Blondie, Eagles of Death Metal, Shamir, Thundercat, Mac DeMarco, Wolf Alice, DIIV and Prinze George.
Tickets ($100 for access to lawn and first-come, first-served pavilion seating; $125 for pavilion seating; and $150 for VIP access to private viewing areas, lounges, free water, private restrooms and more) go on sale to the general public 10 a.m. Friday at ticketfly.com. A presale begins 10 a.m. Wednesday, but those interested will have to watch the social media accounts of Sweetgreen, the salad chain that hosts the festival, for access. Tickets can also be purchased the box offices of Merriweather and 9:30 Club in Washington.
The first Sweetlife Festival, headlined by a Hot Chip DJ set and U.S. Royalty, drew roughly 500 people to a Washington parking lot in April 2010. The event moved to Merriweather Post Pavilion the following year, where it's drawn thousands annually.
Last year's festival was the first to expand to two days. Jonathan Neman, co-founder and co-CEO of Sweetgreen and the festival, said the added date was partially because of the lineup's star-power.
"It was amazing last year, and part of the reason for two days was because we were able to get some of those names — Kendrick Lamar, Weeknd, Calvin Harris," Neman said. "[It would've been] a shame not to."
Neman said the decision to scale back the festival was also based on hearing from past attendees.
"Some of the feedback we got was, as great as it was with two days, people would get tired," he said. "Today, people's time is stretched so much. To commit to something for two days, it's hard. We wanted to keep it simple."
As usual, food vendors will be emphasized at this year's event. Concessions from James Beard Award-winner Spike Gjerde (Woodberry Kitchen), celebrity chef Jose Andres, Washington's Nick Wiseman of DGS Delicatessen and more will be on hand.
Eagles of Death Metal, the California rock act featuring Queens of the Stone Age's Josh Homme, was in the international headlines in November when the band's sold-out concert at Le Bataclan in Paris was attacked by terrorists. The Paris attacks, which occured throughout the city, killed 90 people killed inside the venue and 130 total. The band was not injured, and have since returned to Paris for multiple performances.
Last year's Sweetlife Festival featured Kendrick Lamar, The Weeknd, Calvin Harris, Pixies and more. Check out The Baltimore Sun's coverage here.