The festival was created three years by the yogurt and restaurant group Sweetgreen as a well-intentioned alternative to other music festivals. Last year, organizers promoted sustainability and green living, put up compost trash bins and scattered the festival grounds with vendors of organic pit beef and turkey.
This year is no different: organizers are partnering with the food blog Serious Eats on something it's calling the Food Forest, where brands like Jose Andres’s Pepe Truck, Shake Shack, Roberta’s Pizza and Smucker Farms will be showcased.
"Our vision is to extend Sweetgreen’s hip and eco-conscious ethos from the table to all facets of the Sweetlife – including the festival fare," the company said in Wednesday's announcement.
Tickets, starting at $75, go on sale March 9. Fans of the festival on Facebook have access to a pre-sale the day before.