McDonald's announced Tuesday that, starting next week, the Oak Park, Ill.-based company will list calorie information on restaurant and drive-through menus.
The announcement from the fast-good giant comes in the wake of other initiatives the fast-food giant says it is putting in place "nationwide to further inform and help customers and employees make nutrition-minded choices."
In addition to menu board labeling, McDonald's has published its first-ever nutrition progress report and revealed what it describes as several 2013 menu innovations in test that will include recommended food groups from the United States Department of Agriculture's 2010 "MyPlate" Dietary Guidelines for Americans.
The famously cranky folks at the Center for Science in the Public Interest greeted the announcement from McDonald's with something like a somersault. In a statement released to the press the health advocacy nonprofit's nutrition policy director Margo G. Wootan said, "To its credit, McDonald's is getting out in front of the other big burger chains and most other restaurants by putting calorie counts on its menu boards and drive-through menus—even before the federal requirement to do so kicks in."
Calorie labeling is mandatory in chain restaurants in New York City, California, and Vermont but not in Maryland.