Another airline is eyeing Fort Lauderdale-to-Jacksonville service.
JetBlue Airways announced Wednesday that it will begin twice-daily nonstop service between the destinations starting Oct. 29. The news comes a day after regional carrier Silver Airways revealed its plans to start daily nonstop service, with up to three flights between the cities starting on Aug. 19.
Fort Lauderdale-based Silver plans to use its flagship 34-seat Saab 340Bplus aircraft on the route. JetBlue will use 100-seat Embraer E190 planes.
"We are pleased to announce our 33rd destination from our fast-growing South Florida focus city," said Dave Clark, JetBlue's vice president, network planning.
JetBlue is aiming to capture business and leisure travelers on the new route, which it says also will give Jacksonville residents the ability to connect in Fort Lauderdale to its other destinations across the U.S., Latin America and Caribbean.
The flights will depart Fort Lauderdale at 7 a.m. and 6:55 p.m. daily, and from Jacksonville, at 8 a.m. and 6:45 p.m., according to JetBlue.
Wednesday's announcement follows JetBlue's previously stated plans to add new service between Fort Lauderdale and Pittsburgh, Las Vegas, and Cartagena, Colombia, also starting Oct. 29.
The new routes are part of JetBlue's ongoing efforts to increase operations at the Fort Lauderdale airport to 100 daily departures by 2017. When operational, the New York-based carrier will offer up to 80 daily departures from Fort Lauderdale-Hollywood where it currently ranks No. 1 for passenger traffic as of March this year.
To celebrate the Fort Lauderdale-to-Jacksonville service, JetBlue is offering special fares from $69 one-way through Friday for travel between Oct. 29 and Dec. 17.