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Retro Baltimore Trivia: Where did Baltimore’s nickname “Charm City” come from?

A glimpse of Baltimore in 1975. Pictured are cars on Baltimore Street, near Gilmore Street.
A glimpse of Baltimore in 1975. Pictured are cars on Baltimore Street, near Gilmore Street. (William Hotz / Baltimore Sun files)

Readers: Think you know your Baltimore? Try answering our weekly trivia question. Some weeks will be ridiculously easy, some weeks a bit more challenging.

Here’s last week’s trivia:

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QUESTION: Where did Baltimore’s nickname “Charm City” come from?

ANSWER: The nickname "Charm City" traces its origins back to 1975. It grew out of creative conferences among four of the city's leading advertising executives and creative directors: Dan Loden and art director Stan Paulus of VanSant/Dugdale; Herb Fried and writer Bill Evans from W. B. Donor. As leaders of the city's largest advertising agencies, they had come together at then-Mayor William Donald Schaefer's request to "come up with something to promote the city. And do it now! I'm worried about this city's poor image."

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