Retro Baltimore Trivia: Where did Baltimore’s nickname “Charm City” come from?
Nov 02, 2018 at 8:00 AM
Readers: Think you know your Baltimore? Try answering our weekly trivia question. Some weeks will be ridiculously easy, some weeks a bit more challenging.
Here’s last week’s trivia:
QUESTION: Where did Baltimore’s nickname “Charm City” come from?
ANSWER: The nickname "Charm City" traces its origins back to 1975. It grew out of creative conferences among four of the city's leading advertising executives and creative directors: Dan Loden and art director Stan Paulus of VanSant/Dugdale; Herb Fried and writer Bill Evans from W. B. Donor. As leaders of the city's largest advertising agencies, they had come together at then-Mayor William Donald Schaefer's request to "come up with something to promote the city. And do it now! I'm worried about this city's poor image."