Marsala is a warm, feel-good hue that's especially easy to wear during the colder weather months.
It's a color destined for greatness next year, but you can incorporate it into your wardrobe right now, according to fashion experts.
The color has been foreshadowed for months.
Beyonce has twice worn the color with success. The first time was in August, when she wore a form-fitting frock at the 2014 MTV Video Music Awards, where she was honored with the Michael Jackson Video Vanguard Award. The second was earlier this month at the 2014 Billboard Women in Music Luncheon, where she wore a bodycon dress. Earlier this month, songstress Taylor Swift wore a one-shoulder, cut-out, high-low flowy frock at Z100's 2014 Jingle Ball. On the runways, DKNY, Burberry, Rodarte, Dolce & Gabbana and Zac Posen peppered their collections with wine-colored pieces.
Most recently, Pantone named Marsala the 2015 color of the year for home-decor and fashion.
"It's such a pretty color. There's a bit of maroon, brown, burgundy and a little eggplant," said Lisa Schatz, owner of Cupcake, a contemporary women's boutique in Green Spring Station. Schatz has filled her store with Marsala frocks — mostly from the designer Keepsake.
The color can be worn until spring and then once again in the fall, according to Vanessa Pivec, owner of Panache, a ready-to-wear boutique in Green Spring Station.
"Put it away in April," she said. "I think it's a September through April color. I think you can get a lot of longevity out of it."
Pivec has a variety of pieces, including floral printed dresses by Trina Turk and color-blocked tops by Red 23.
"It's amazing with black," she said. "It's pretty with cream and grays. It's neat how designers are splashing it with other colors."
Marsala is a color that can be worn in a monochromatic ensemble, as a pop of color, or as an anchoring neutral — especially for women with darker skin, according to Zoey Washington, a stylist and fashion editor at Elle and People Style Watch.
"Make it the stabilizing element of the look," Washington said. "You can wear it with a black-and-white print. Make [Marsala] be your neutral."
Washington has spotted the color across the board with designers — particularly done well by Dolce & Gabbana in lace; DKNY in several color-blocked pieces; Phillip Lim in a color-blocked fur coat; and Bottega Veneta, which she said usually features the color each season.
"They are pairing it with a lilac, teal or pure cream," she said. "It makes it a lot more contemporary. Instead of only wearing it with black, it's about pairing it with something a lot more vivid. Pair it with really bright vivid hues or pastels."
Adding another color to the mix will keep your ensemble looking young and fresh, she said.
"You want to make it look as modern and contemporary as possible," Washington said. "It's an earthy color, so it can look dated if not worn correctly."