Route One Apparel, the local maker of Maryland flag-themed clothing and accessories, said Monday it is teaming up with spicemaker McCormick & Co. to launch a new line featuring another state icon: Old Bay.
The company launched a new line of products on Monday featuring the Old Bay logo and its bold blue and yellow colors.
Route One Apparel founder and CEO Ali von Paris said she worked on a deal with McCormick, Old Bay's parent company, for more than a year pursuing licensing rights for Old Bay's logo.
"I see what we do as, you know, holistic Maryland pride, and Old Bay just seems like a natural addition to our line," she said. "I knew that having Old Bay products for a while would be a great addition, and it took a little bit for them to take us seriously."
McCormick did not immediately respond to requests for comment Monday.