UNITE Hair has found celebrity followers such as Kim Kardashian, Eva Longoria, Christina Ricci and Lauren Conrad. Why are they using it? Because of the product's claims to work in seconds. 7Seconds Condition is a leave-in condition that locks in color and detangles hair in seven seconds; 7Seconds Dry is a dry shampoo that claims to remove oil, increase volume and refresh hair without use of water and no visible residue. Find 7Seconds Condition ($26.25) and 7Seconds Dry ($28.75) at Unitehair.com.