The American Civil Liberties Union has announced it has a $10 million "war chest" that it will use to draw Republican partners into the state-by-state fight for marriage equality between now and 2016.
The news follows the Supreme Court ruling this week striking down the Defense of Marriage Act, which prohibited the federal government from recognizing legal same-sex marriages in individual states.
Family law is largely the territory of states, anyway, and with DOMA out of the way, the fight for federal recognition is even less at the forefront.
The state-by-state battle, meanwhile, is still very much alive.
Same-sex marriage is currently legal in the District of Columbia and 12 states -- 13 if you count California, which will have it soon thanks to another Supreme Court ruling undercutting the validity of the state's Proposition 8 ban.
But more than 30 states have limitations or bans on same-sex marriage.
Enter the ACLU -- which helped bring the DOMA case -- and it's new "Out for Freedom" campaign.