Owner Kathy Matava looked to New York City-based window dresser Natalie Lewis in September to transform the display of her Green Spring Station shoe boutique. The new design coincided with Green Spring Station’s overall renovation.
“It was the perfect opportunity to make a change that would benefit my business,” said Matava, who has owned the store since 1996.
Lewis artfully placed shoes from the store’s top designers — Donald J Pliner, Stuart Weitzman and AGL — among a mannequin and bird cage motif for an eye-catching display.
Matava was referred to Lewis through her Stevenson-based architect Brian Swanson. She’s happy about the upgrade from a more standard look into the store.
“It’s given us an opportunity to showcase what great product we have,” she said, adding that the store’s new internal lighting has also helped. “It has resulted in people coming in specifically for things they’ve seen.”
Since the initial installatiion in September, her staff has switched the window three times with a Christmas theme, an advertisement for sale merchandise and spring theme. Each installment has continued the fresh feel that Lewis captured. Mission accomplished.
2360 W. Joppa Road No. 109, Lutherville, 410-583-5582, greenspringstation.com/item/matava-shoes
—John-John Williams IV