The son of an iron worker, Barron grew up, struggling, in Perry Hall. Everything he knows about cars he taught himself, he says. Not long after he opened the shop in 2000, he went to a car show in Las Vegas where he ran into the influential hip-hop radio personality Funkmaster Flex. The two hit it off, and the disc jockey, who's passionate about cars, ended up flying Barron to New York. After buying a set of spinning rims from Barron, Flex talked him up on the air and recorded a 30-second spot for him.