This Week in Black Twitter: Schumer faces backlash for 'Formation' video; a farewell to Vine

Welcome back to This Week in Black Twitter, your weekly digest of the happenings on Black Twitter and cultural conversations on the web. Topics will span the gamut — pop culture, politics, sports, lifestyles and everything in between. This week: Amy Schumer faces backlash after re-creating Beyonce's "Formation" video and Twitter bids farewell to Vine with #RipVine and #VineHallofFame.

1. First Amy Schumer angers Donald Trump supporters and now Beyonce fans.


Schumer, a Towson University alumna, re-created "Formation," one of Beyonce's most popular videos, and people weren't happy.

Beyonce's "Formation" is an ode to women, especially black women, and black culture. Critics contend that Schumer trivialized a video many black women feel deeply connected to.

As The Root's Samantha Master wrote: "By creating this video, she was not simply dishonoring the biggest cultural icon of our generation; she was firmly placing herself, as a white woman, at the center of a story where she had no place: black women's self-love and sexual freedom."

Loni Love broke it down even further on "The Real," explaining that "Formation" came amid a spate of police violence and uplifted spirits.

On Medium, Schumer explained that the video wasn't a parody but a celebration of all women.

"It was NEVER a parody. It was just us women celebrating each other. The video Beyoncé made was so moving and I wouldn't ever make fun of that. There is absolutely no way to," according to the post published Thursday.

Nevertheless, a #AmySchumerGottaGoParty was thrown over the weekend in her honor.

(Wanda Sykes made an appearance.)

But at the end of the day, some acknowledged, the Queen B herself apparently OK'd it.

2. On Thursday, Twitter announced it will shut down Vine, an app allowing users to create six-second video loops.

Vine will be discontinued in the coming months. But according to a Medium post, Twitter and Vine will "be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made."

The video app has been an outlet for black youth to express their creativity. In May 2015, Hannah Giorgis explained on The Guardian that "Vine is both its own ecosystem of cultural production and an engine that powers cross-platform social media trends."

"In the widely expanding web, it's one more tool through which black youth can tell our stories and jokes alike – and there's something magical about six seconds of blackness," Giorgis wrote.


Users relived some of the app's greatest content with #RipVine and #VineHallofFame.

And perhaps the most iconic of them all...