The Voltaggio recipe is just one option people can choose from. There's a joke from comedian Richard Lewis, a fashion top from Joan Rivers, a guitar solo from Richie Sambora and a longing look from Luke Perry.
The recipe is arguably the coolest option because you do get a real recipe from Voltaggio, who's now based in Los Angeles.
Insider tried it, sending herself a card. Sure enough, several seconds later it popped up in her inbox, a "Secret Family Recipe." It was Voltaggio's Rosemary Pine Nut Pineapple Upside-Down Cake -- but listed as her very own creation ("ghostwritten" by Voltaggio.)