This week the Wall Street Journal's health blog celebrated its five year anniversary.
And not with cake.
With the Michael Phelps diet.
Or, rather, with the memories of it.
In a post looking back at its five years in existence, the bloggers recalled some of their biggest hits. Near the top of the list was one about the Baltimore swimmer's famously fattening power meals.
"With over 475 comments and counting," the Wall Street Journal writers said, "it's still one of the most trafficked posts 3 ½ years after it was written. The reason? 12,000 calories a day. 'Nuff said."
Originally posted on Aug. 13, 2008, at the height of Phelps' gold rush at the Beijing Olympics, the post detailed what he manages to eat in a typical training day, expanding on an earlier account in the New York Post.
The eating extravaganza, according to the health blog, went a little something like this:
Breakfast: Three fried-egg sandwiches with cheese, lettuce, tomatoes, fried onions and mayo washed down with coffee. A five-egg omelet. A bowl of grits. Then, to end on a sweet note, three slices of French toast topped AND three chocolate-chip pancakes.
Lunch: A pound of pasta, two ham and cheese sandwiches, and high-cal energy drinks.
Dinner: Another pound 'o pasta. A whole pizza. And more of those energy drinks.
All media had a lot of fun with that -- which became known as "the Michael Phelps diet."
At the time The Sun sent columnist Kevin Cowherd to Pete's Grille in Waverly, Phelps' place of choice to eat that crazy breakfast, to see if he could eat the same thing -- and then follow up with the same lunch and dinner.
Cowherd failed. Miserably.
"Phelps is 6-foot-4, 187 pounds, with 8 percent body fat and a metabolism that runs like a high-performance car engine," he wrote. "I'm 5-10, 197 pounds, with the body fat of a chocolate eclair. And this meal ain't helping."