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Ummmm.... that's not Baltimore.
Ummmm.... that's not Baltimore. (Julie Scharper, The Baltimore Sun)

What would you like people to see when they type in Baltimore.com?

Shots of the National Aquarium and the Inner Harbor? A line of brick rowhouses with marble steps? A video of your chain-smoking Aunt Margaret grousing about the price of Lysol at Mars?

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Here's your chance to shape people's perceptions of the city. Heritage Auctions is selling the domain Baltimore.com.

The company recently sent out fliers advertising the auction. If the skyline in the ad looks a little odd to you, that's because it's Seattle, not Baltimore.

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The current Baltimore.com site does, however, include photos of Baltimore.

Aron Meystedt, director of Heritage Auction's Intellectual Property division, said his company is contacting those who might be interested in purchasing Baltimore.com.  There is no opening bid, and no date for the auction to end.

Of course, an address like Baltimore.com won't come cheap. Domain names for other mid-sized cities have sold for "well into the 6 figures," Meystedt said.

The site will be sold when the current owner, Skip Hoagland of Domains New Media, LLC, is satisfied with a bid, Meystedt said.

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"Baltimore.com and other major city .com domains are often sold to media companies, who are looking to further establish leadership in their respective cities," Meystedt said in an email. "However, names like this are also suitable for investors and entrepreneurs, who may be looking for a prime asset to develop or hold."

Hoagland purchased Baltimore.com for an undisclosed sum a decade ago, according to a statement. He owns more than 30 city domains and has decided to sell those in which his company does not plan to start an office.

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