Ad agency's Christmas prank prompts hilarious reactions from employees
By By Julie Scharper and The Baltimore Sun
Dec 14, 2013 at 10:42 AM
Each year, the staff of Baltimore ad agency Planit puts together a video Christmas card, something cute to send to clients and friends.
This year, the creative directors got a little more creative than usual. They ushered employees into a back room decorated with glittering trees and giant presents and told them to sing carols for the camera.
A few minutes into the song BAM! a guy wearing a scary mask and elf costumes popped out of the box.
The reactions are priceless. Some people scream. One woman lurches off with a wreath around her head. One woman wacks the elf with her Santa hat.
What's truly remarkable is that the creative team managed to convince those who had already been surprised to keep the secret.