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Copyright issue with MLB, Orioles thwarts free-custard deal at Shake Shack

Shake Shack opened at the Inner Harbor in February.
(Baltimore Sun)

An opening-day promotion offered by Baltimore's first Shake Shack location ended abruptly Thursday when the franchise learned of copyright objections from Major League Baseball, a spokeswoman representing the eatery said.

Shake Shack's Inner Harbor location initially said it would offer a free cup or cone of custard to any customer dressed in Orioles gear on Friday — home opening day for the Baltimore team.

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MLB contacted Shake Shack and notified the company that the use of the word "Orioles" constituted a "copyright issue," according to Mia DeSimone, account coordinator for TAA PR, the Washington, DC.-based firm that represents Shake Shack locations in Baltimore, Washington and Tyson's Corner, Va.

As a result, the burger franchise decided, rather than renaming or changing the promotion, to cancel it entirely.

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"It was our mistake. We didn't receive permission from MLB or the Orioles to [use the name]," she said. "It's a copyright issue. We're just going to hold the promotion all together and not offer it."

Officials with Major League Baseball did not respond Thursday to requests for comment on this story.

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