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Anne Arundel natives Leif Frey and Erin Robert Frey create a natural laundry detergent

Brothers Leif, right, and Erin Frey have started a line of men's grooming and laundry products under their family name FREY.
Brothers Leif, right, and Erin Frey have started a line of men's grooming and laundry products under their family name FREY.(Kenneth K. Lam / Baltimore Sun)

Harwood natives and brothers Leif Frey, 28, and Erin Robert Frey, 26, never thought that dirty laundry could become their key to success.

Their natural laundry brand, Frey, got them selected to the Retail & Commerce section of the famed Forbes 30 Under 30 list.

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Since 2016, the brothers have been building the company with their friends Aidan Porter and Patrick Keshishian, and have quickly been building a name for themselves.

Their detergent, which is free of harsh chemicals and dyes, has led to them appearing on “Good Morning America,” “The Ellen DeGeneres Show” and in a slew of publications such as GQ, The Wall Street Journal, the London Times and BBC News.

Their environmentally friendly products, which use about 70 percent less plastic than many brands, resulted in $4.5 million in revenue in 2019.

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