Based on Monday-night Nielsen ratings, the controversy surrounding Bill O’Reilly’s accounts of his reporting during the Falklands conflict in 1982 does not appear to be having a negative effect on his audience.
On the contrary, his ratings for Monday were up week to week and year to year with him reaching an audience of 3.3 million viewers and 568,000 in the key demographic of 25 to 54 years of age.
That is an increase of 12 percent in total viewers, and 15 percent in the demo compared to Monday of the week before, Feb. 16.
Compared to the year before, O’Reilly’s Monday-night ratings show him to be up 9 percent in total viewers and 19 percent in the key demographic.
It was O’Reilly’s largest total audience since Nov. 25, 2014, in the wake of a verdict being announced in the Ferguson (Mo.) case of a white police officer shooting an unarmed African-American teenager.
O’Reilly has been No. 1 in total viewers in cable news for 160 months.
Fox News finished No. 1 in prime time among all cable channels in February -- ahead of such channels as ESPN, AMC and FX.