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NBC digs deep to make the U.S. Open a ratings hit

"When Tiger’s in the hunt, it definitely does give us a bump in the ratings in terms of the general sports fan,” says Tommy Roy, the executive producer of NBC’s U.S. Open coverage.
"When Tiger’s in the hunt, it definitely does give us a bump in the ratings in terms of the general sports fan,” says Tommy Roy, the executive producer of NBC’s U.S. Open coverage. (Streeter Lecka, Getty Images)

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