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Readers asked to join the Oscars conversation on popular Z on TV baltimoresun.com live blog
Baltimore, MD February 19, 2009 -- Baltimoresun.com announced today that its popular blog Z on TV will feature live blogging during the broadcast of the 81st Annual Academy Awards show, Sunday, Feb. 22 at 8 p.m.

Viewers are encouraged to join the conversation with Baltimore Sun TV critic David Zurawik and Reporter Jill Rosen who will provide lively commentary about Oscars' winners, losers, fashions and more on www.baltimoresun.com/zontv.

Baltimoresun.com received more than 400 million page views in 2008, a 20% increase over 2007.

"Blogging and other forms of social media represents some of the many ways baltimoresun.com can reach and interact with a wider audience," said J. Montgomery "Monty" Cook, editor of The Baltimore Sun, a Baltimore Sun Media Group publication. "David Zurawik's Z on TV blog has been widely popular and will allow our online audience to get in on the conversation."

Zurawik writes a Z on TV column, which appears in the You & Arts & Entertainment section on Sunday.

The Baltimore Sun and baltimoresun.com are the leading source of news and information in the region, with more than 1 million Maryland readers in print and online.

Contact:
Renee Mutchnik
Director, Marketing and Communications
The Baltimore Sun Media Group
(410) 332-6431
renee.mutchnik@baltsun.com

The Baltimore Sun to Publish Special Commemorative Section on Obama's Road to the Presidency
Overwhelming demand for content from The Baltimore Sun fueled significant website traffic and single copy sales

Baltimore, November 7, 2008 -- On Sunday, November 9, The Baltimore Sun will publish a special commemorative section highlighting Barack Obama's road to the presidency. The section will be included in all editions of The Baltimore Sun and will be available for sale at retail stores beginning tomorrow, Saturday November 8.

The Baltimore Sun Media Group anticipated increased demand for the November 5 post election edition of its flagship Baltimore Sun, and initially doubled the distribution of its single copy edition. By early morning, it became evident that consumer demand would require The Baltimore Sun to print more copies of the day's edition. An additional 45,000 papers were distributed to retail outlets Thursday and will be available for sale throughout the week while supplies last wherever The Baltimore Sun is sold.

Site traffic on Wednesday, November 5 to baltimoresun.com was up by almost 600,000 page views, a 50% increase. "This demonstrates the power of The Baltimore Sun in our community, as citizens turn to both our newspaper and baltimoresun.com for coverage and analysis of this historic event," said Timothy E. Ryan, CEO of The Baltimore Sun Media Group and Publisher of The Baltimore Sun.

Consumers can also purchase front-page reprints as well as photos from Obama's election night at Sun Store by visiting www.baltimoresunstore.com.

Contact:
Renee Mutchnik
Director, Marketing & Communications
Baltimore Sun Media Group
(410) 332-6431
Renee.Mutchnik@baltsun.com

Baltimoresun.com achieves record page views for second month in a row

Baltimore, October 21, 2008 -- The flagship web site of The Baltimore Sun Media Group (BSMG), baltimoresun.com, again set a new record for site traffic in September with a total of 36.1 million page views from 3.6 million unique visitors. This compares to a 2007 monthly average of 27.7 million page views and 2.5 million unique users. The previous record was set in August 2008, when the site earned 35.2 million page views.*

Nearly every area of baltimoresun.com experienced audience growth -- news, sports, the reader-generated content of the Talk Boards, and features. Here is a breakdown of the major content areas and their page views for September:

Total page views*
News: 9.0 million
Sports: 8.5 million
Features: 3.1 million
Talk Boards: 3.2 million

News photos were a big traffic driver in September, earning nearly 3.3 million page views. Ravens coverage also scored a hit with readers, earning more than 3.2 million page views. And Sports blogs again drew a large number of page views in September, with 1.2 million. Some of the most viewed blogs were Ravens Insider, The Schmuck Stops Here and Tracking the Terps.

The Talk Boards, which offer forums on a range of topics including the Ravens, Orioles, Local News and "Open Mike," drew 3.2 million page views to 1.8 million reader-posted topic threads.

Features blogs earned nearly 800,000 page views in September, compared to fewer than 440,000 in August. One of the most popular is the Dining@Large blog by Baltimore Sun restaurant critic Elizabeth Large, which has inspired a loyal community of colorful reader/commenters. And a new breakaway hit is Baltimore Sun TV critic David Zurawik's new blog, Z on TV, which earned nearly 425,000 page views in its first month of publication.

Contact:
Anne C. Burger
Baltimore Sun Media Group
Interactive Marketing Manager
(410) 464-1588
acburger@baltimoresun.com

b Keeps Growing and Growing

Baltimore, October 16, 2008 -- b, the youth-oriented daily published by The Baltimore Sun Media Group (BSMG), is continuing to grow, with the appointment of a new general manager and plans to grow its circulation to 100,000 by January 2009.

Eric Thornton, who was appointed the new general manager last month, brings 15 years of sales, advertising, and marketing experience to the job. Most recently, he served as director of sales & marketing for the directory division of Patuxent Publishing Co., which is part of BSMG.

"Eric's extensive experience will help build upon the success we already have had with connecting with our target audience," said Trish Carroll, senior vice president of targeted print for BSMG.

The free weekday daily, with a target audience of young adults in their 20's and 30's, is part of BSMG's portfolio of targeted publications aimed to grow the organization's audience. "b and its counterpart, bthesite.com, were launched in April 2008 with a daily circulation of 50,000. Since then, circulation has grown to about 80,000 daily," said Thornton. The early increase in circulation is a result of consumer interest and excitement about the paper. With the engagement of the readers and the increase in circulation, b advertisers are experiencing positive results from their campaigns.

Plans are to increase daily circulation to 100,000 by January. The bthesite.com redesign, which was launched earlier this month, only complements this effort. "The website was redesigned to create more entry points and better opportunities for comments and discussion, which is exactly what our premise is - to stimulate conversation," Thornton said.

Of the circulation increase, Thornton said, "We are adding more locations and more boxes throughout the Baltimore metropolitan area and surrounding counties to meet the growing demand for the newspaper."

BSMG is a company on the cutting edge of reinvention, redefining how readers get news. In August, The Baltimore Sun introduced a new design, transforming the newspaper into a visually appealing digest packed with award winning journalism, based on what readers told them about their lifestyles, how they use the newspaper and what they want from it.

Contact:
Renee Mutchnik
Director, Marketing & Communications
Baltimore Sun Media Group
(410) 332-6431
Renee.Mutchnik@baltsun.com

WJZ-TV and The Baltimore Sun Form Cross-Promotional Content Partnership

Baltimore, September 23, 2008 -- WJZ Television (CBS, Channel 13) and The Baltimore Sun Media Group (BSMG) today announced a content-sharing partnership that will include the syndication of some of the station's local news video to baltimoresun.com. The two large and trusted news organizations will also exchange story leads, share information and partner on major journalistic projects.

WJZ will receive promotion of its major stories in each edition of The Baltimore Sun, and WJZ's First Warning Weather Team will be featured daily on the Sun's comprehensive weather page. In addition, WJZ's regional news coverage will be enhanced through stories provided by the Sun's regional bureaus. The Baltimore Sun will receive daily promotion of its top stories in WJZ news broadcasts.

"This is a powerful partnership that enables Maryland's largest television news organization and Maryland's largest newspaper to collaborate to deliver outstanding value to viewers, readers and online audiences as well as to create additional opportunities for our advertisers," said Jay Newman, WJZ Vice President/General Manager. "Our content-sharing relationship benefits WJZ viewers and Sun readers by providing them with the most complete news coverage assembled by two of the best news organizations in Maryland."

"This makes two of the best news organizations in Maryland even stronger," says Tim Franklin, editor and senior vice president of The Baltimore Sun. "The Sun already has the deepest daily print coverage of Maryland news, and combining our resources with those of WJZ's talented broadcast newsroom means that our readers and WJZ viewers will benefit from an even more comprehensive news report."

Under the arrangement, WJZ's sales team will be responsible for selling advertising inventory within WJZ video content on Baltimore Sun.com

"This deal with WJZ is a natural partnership between two companies with very strong local brands," says Tim Thomas, vice president of business development for the Baltimore Sun Media Group. "The combination of these two market leaders offers advertisers unparalleled market reach in the Baltimore region."

Content sharing between WJZ and The Baltimore Sun is expected to begin by the end of September. News video from WJZ is expected to be available throughout baltimoresun.com in mid-October.

Contact:
Renee Mutchnik
Director, Marketing & Communications
Baltimore Sun Media Group
(410) 332-6431
Renee.Mutchnik@baltsun.com

Baltimore Sun Media Group Sites Reach All-Time Highs

Baltimore, September 10, 2008 -- The Baltimore Sun Media Group's (BSMG) interactive portfolio achieved a new milestone with consumers in August by earning a record number of page views at two sites.

The core web site, baltimoresun.com, earned 35.2 million page views from 3.8 million unique users in August, compared to a 2007 monthly average of 27.7 million page views and 2.5 million unique users. And baltimore.metromix.com earned more than 1 million page views last month, up from just 613,000 in August 2007. (Source: Omniture SiteCatalyst)

Baltimoresun.com's recent audience growth is due in part to Michael Phelps/Olympics coverage, which earned more than 3.1 million page views in August. But other factors include blogs like The Schmuck Stops Here by popular Sun sports reporter Peter Schmuck, which received more than 450,000 page views in August -- its first month of publication.

Interactivity and the conversation between Sun staff and readers continue to represent an increasing percentage of baltimoresun.com's traffic, with blogs and their reader comments accounting for more than 2.3 million page views in August. Reader comments in the different areas of the Talk Boards earned 2.6 million page views.

This year continues baltimoresun.com's dominance in local online media, thanks to site innovations and content enhancements that have helped the site remain Maryland's #1 local news web site.

Baltimore.metromix.com, the local entertainment and nightlife web site for young adults, also achieved record traffic in August. Consumers in their 20s and 30s have many online options, yet they choose Metromix over its competitors for its comprehensive listings and compelling content.

Smartly written reviews and opinions on local entertainment comprise the heart of the site, while photos and video of clubs, concerts and events resonate with young adults who want to know more before they go out. A vast search engine yields information on more than 4,000 bars, restaurants and venues. The Metromix.com national brand also continues to grow, now covering 25 cities including New York, Los Angeles and Chicago.

Contact:
Anne C. Burger
Baltimore Sun Media Group
Interactive Marketing Manager
(410) 464-1588
acburger@baltimoresun.com

The New Baltimore Sun debuts August 24th

Reinvention makes valuable coverage more accessible

Baltimore, August 22, 2008 -- On Sunday, August 24, the Baltimore Sun Media Group, Maryland's media leader and most widely read source for information and news, will debut a reinvention of The Sun that complements readers' busy lives and offers its advertisers high-impact promotion opportunities.

"This is a whole new Baltimore Sun," says Editor Tim Franklin. "It's a more visual newspaper for a more visual age. It's bolder, with more color, more photos and more of our personalities displayed prominently."

The changes to the newspaper go beyond cosmetics and include new ways of telling stories that matter most to readers. Over the course of the week, some 40 new features will be introduced. Franklin adds, "The Baltimore Sun will continue its history of journalistic excellence supported by the largest newsgathering force in Maryland."

To take a look at the new Baltimore Sun, go to www.baltimoresun.com/newsun

The daily editions are organized into three, robust broadsheet sections ? News, Sports and Features. The News (Main) section provides readers everything they need to know for the day, including local, national, international and business news. Sports returns to a broadsheet format with content from Baltimore fan favorites Game Day and Ravens Weekend taking prime positions during football season. The new Features section, entitled You, helps readers plan their lives with daily themed content, including food, health, home and garden, arts/entertainment, movies and weekend planning.

The Sunday Sun also features the new reader-friendly layout and three core sections. In addition to Travel, Real Estate and Money and Life, Sunday now includes a new section, Maryland Closeup, which will explore major regional issues and trends.

Recruitment classifieds has been reinvented in the Sunday edition of The Baltimore Sun through Find It!, an engaging tabloid packed with practical career tips and entertaining content to unite jobseekers and help-wanted advertisers.

Sun executives emphasize that The Baltimore Sun and other BSMG media will continue to evolve as reader needs and the marketplace changes. Publisher and BSMG President and CEO Tim Ryan notes, "In an ever changing world, smart companies in all industries are reinventing themselves in innovative ways to satisfy customers and increase their competitive edge. The Baltimore Sun Media Group, with its portfolio of publications and websites, is one of those companies that is focusing resources to do just that."

Contact:
Judy Berman
Baltimore Sun Media Group
Senior Vice President, Marketing
(410) 332-6565
judy.berman@baltsun.com

Reinvention Brings Out the Best of The Baltimore Sun

New format reflects the energy of Sun news talent

Baltimore, August 11, 2008 -- On Sunday, August 24, 2008, Baltimore Sun Media Group, Maryland's media leader and most widely read source for information and news, will debut a reinvention of The Sun that complements readers' busy lives and offers its advertisers high-impact promotion opportunities.

The new Sun's clean, clutter-free design will showcase a smart, modern, visually appealing and uniquely Baltimore publication. The energy of Sun journalists and their compelling coverage will be brought to life through rich, colorful pages, vibrant visuals and eye-catching photos and graphics.

"The Sun will continue its history of journalistic excellence supported by the largest newsgathering force in Maryland," says Editor Tim Franklin. "By delivering local news and information in a more visually appealing way, we will make The Sun's valuable coverage more accessible to more people."

Franklin adds that the changes to the newspaper will be far beyond cosmetic and will include new ways of telling the stories that matter most to readers.

"Our goal is to make The Sun a page-turner -- to increase readership and engagement with all Sun content," says Monty Cook, BSMG's director of content development and a nationally recognized, award-winning designer. "We're improving the reader experience by giving them easy-to-navigate pages, and helping them get the most out of our coverage through meaningful links between the newspaper and baltimoresun.com."

The Sun's daily editions will be organized into three, robust broadsheet sections -- News, Sports and Features. The News (Main) section will provide readers everything they need to know for the day, including local, national, international and business news. Sports will return to a broadsheet format with content from Baltimore fan favorites Game Day and Ravens Weekend taking prime positions during football season. The new Features section, entitled You, will help readers plan their lives with daily themed content, including food, health, home and garden, arts/entertainment, movies and weekend planning.

Recruitment classifieds will be reinvented in the Sunday edition of The Sun through Find It!, an engaging tabloid packed with practical career tips and entertaining content to unite jobseekers and help-wanted advertisers. The Sunday Sun will also feature the new reader-friendly layout and three core sections in addition to most of the popular publication's current content.

Early prototypes have received enthusiastic support from major advertisers and Tribune Company staff. Tribune Chief Innovation Officer Lee Abrams remarks, "I was blown away by what they had created as the new generation Baltimore Sun. It was intelligent, thought out and dramatic -- a tour de force package in motion that's going to help re-write the Tribune Company -- and newspapers."

Sun executives emphasize that The Sun and other BSMG media will continue to evolve as reader needs and the marketplace changes. Sun Publisher and BSMG President and CEO Tim Ryan notes, "Smart companies in all industries are innovating to satisfy customers and increase competitive advantage. The Baltimore Sun Media Group, with its portfolio of publications and websites, including b and the community newspaper group, is one of those smart companies."

Contact:
Judy Berman
Baltimore Sun Media Group
Senior Vice President, Marketing
(410) 332-6565
judy.berman@baltsun.com

The Baltimore Sun Media Group and The Washington Times announce printing agreement

Washington Times decision to outsource adds to Baltimore Sun Media Group's significant commercial printing operation

BALTIMORE, August 6, 2008 -- The Baltimore Sun Media Group (BSMG) and The Washington Times LLC announced today that effective September 8, The Washington Times will outsource the printing of its daily newspaper to the Sun Park facility in Baltimore.

Executives of BSMG and The Washington Times developed the agreement in the spirit of cooperation within the newspaper industry.

"There are many advantages to being printed by the Sun," said Dick Amberg, associate publisher and general manager of The Washington Times. "The expanded capabilities of their modern presses allow us to print six sections instead of four, to print many more pages, to have more color pages, to print more quickly, and to have better inserting. We are pleased to expand our relationship with the Baltimore Sun Media Group."

BSMG also delivers The Washington Times in the Baltimore distribution area, an arrangement which will continue, and BSMG will meet all current delivery deadlines. In 2001, BSMG began distributing papers to retail outlets for single copy sales of The Washington Times in the Baltimore area, and has provided quality service to home delivery customers in that market since 2004.

"We are excited to provide printing services to The Washington Times," said Stephen G. Seidl, senior vice president, operations and technology, BSMG. "Capitalizing on our significant printing and distribution operation, while maintaining a high level of service to all of our clients, is an important part of our strategy."

The Baltimore Sun Media Group has over 50 commercial printing arrangements through both The Sun and its Community Newspaper Group. Customers include the New York Post and New York Daily News. The company also has local distribution agreements with more than 20 publications. In addition to The Washington Times, the company delivers 700,000 home delivery and 400,000 single copy publications each month for clients including the Wall Street Journal, the New York Times, USA Today, Financial Times and Investor's Business Daily.

The Washington Times is embarked on an aggressive path of growth that in the past three months has included the launch of a new WashingtonTimes.com web site, ongoing incorporation of multimedia features to meet viewer demand, a redesigned local print edition and national weekly edition, and the prior engagement of Landor Associates, one of the world's leading strategic branding firms to help position the company in the digital age.

About The Baltimore Sun Media Group
The Baltimore Sun Media Group, a Tribune company, publishes The Sun, baltimoresun.com, 30 community newspapers and magazines, and a growing portfolio of targeted print and online products, including b and bthesite.com. In print and online, the Baltimore Sun Media Group reaches 1.2 million readers each week in the Baltimore area, making it the region's most widely read source of news and information.

About The Washington Times
The Washington Times LLC is a multimedia company in the nation's capital that publishes The Washington Times, a full-service, general interest daily newspaper and other media products. Founded in 1982, The Washington Times is one of the most-often-quoted newspapers in the U.S. with a reputation for hard-hitting investigative reporting and thorough coverage of politics, policy and culture. The Washingtontimes.com web site includes all of the original content from the daily printed newspaper plus original content produced for online users in print, audio, visual and interactive formats.

Contact:
Judy Berman
Baltimore Sun Media Group
Senior Vice President, Marketing
(410) 332-6565
judy.berman@baltsun.com

Jonathan Slevin
The Washington Times
Director of Corporate Relations
(202) 636-4810
jslevin@washingtontimes.com

Gospelrama Blog Launches for Baltimore's Gospel Enthusiasts
June 9, 2008

Baltimore: The Baltimore Sun Media Group is connecting Baltimore's gospel fans to the genre's local, regional and national music, artists and personalities through the launch of Gospelrama, a blog hosted by UniSun Editor Karlayne Parker and available at www.baltimoresun.com/gospelrama.

Parker says she will write about artists "whose music renews, revives and restores a sense of hope, faith and direction." Well-known gospel performers such as Marvin Sapp, Regina Belle and Aretha Franklin are already featured in Gospelrama. In addition to gospel celebrity news, interviews and music reviews, the blog will cover local concerts and events.

Video footage of performances, audio bytes from new CD releases, and interactive reader forums will further enrich this online inspiration channel. Visitors can also find links to streaming gospel radio broadcasts and other gospel media.

Gospelrama is a natural extension of UniSun, the bi-monthly African-American lifestyle supplement to The Sun, and its annual eponymous gospel concert, which has sold out for the past two years and awarded thousands of dollars to participating church choirs.

"Both the Gospelrama blog and the UniSun Gospel Concert are about celebrating the richness of gospel music and its power to inspire and uplift people," says Parker, who grew up singing in her church's choir.

This year's concert-goers are in for several exciting changes to the show scheduled for Saturday, September 27, including a new venue (the Lyric Opera House), a new non-competitive format, and performances by gospel chart-topper Donald Lawrence and Baltimore-bred singer and songwriter Jason Nelson.

Show tickets are $20 (courtesy of The Sun and its partners) and will be available at the Lyric Opera House box office beginning in July. Patrons will also be able to purchase tickets for $20 plus an additional surcharge at www.ticketmaster.com and at TicketMaster outlets, including Macy's, beginning July 1.

Gospelrama is joined by more than 30 baltimoresun.com blogs on topics ranging from dating to dining, and from language to lacrosse.

Contact: Tim Thomas, 410.332.6377, tim.thomas@baltsun.com

The Sun's Award-Winning Year Continues with Tribune Journalism Honor
May 15, 2008

Baltimore: Today, The Sun, the number one newspaper in the Baltimore market and a member of the Baltimore Sun Media Group (BSMG), was recognized with the prestigious Tribune Journalism Award, which is awarded annually to recognize outstanding locally focused journalism at Tribune's newspapers and television stations. The Sun received the honor for its investigative series on Maryland's ground rent system written by Fred Schulte and June Arney, which first appeared in print and on www.baltimoresun.com in December 2006.

"Given the impressive quality of newspapers in Tribune Company, we are truly honored by this recognition," says Tim Franklin, Editor of The Sun. "These stories had an enormous, positive impact in the state and on the lives of many homeowners, and they illustrate what public service journalism is all about."

Through the series, Schulte and Arney exposed an arcane law that left homeowners vulnerable to eviction for failure to pay ground rent fees that they often were not aware of and were as meager as $24. In the weeks following the three-part series, state officials responded swiftly. The first bill signed by the governor in 2007 was a reform of Maryland ground rent system laws.

Franklin adds, "Fred and June's accomplishments on this story started with good, old-fashioned reporter curiosity, which was nourished by good editors who are committed to in-depth, investigative, local reporting that makes a difference in the Baltimore community."

The series and follow-up coverage continue to be available online at www.baltimoresun.com/groundrent along with other award-winning journalism and photography by Sun staff.

In April 2008, The Sun was named Best Newspaper of the Region by the Maryland, Delaware, D.C. Press Association. The association also awarded The Sun more first place prizes (11) than any other publication this year, including top awards for Feature Story, Abigail Tucker and Monica Lopossay; Public Service, Fred Schulte and June Arney; Sports Story, Childs Walker; and Arts and Entertainment, Jonathan Pitts.

Other recent honors include:

-The Press Club of Atlantic City National Headliner first place awards for journalism by Abigail Tucker and David Wood (The Sun was one of few newspapers in America to win multiple Headliner awards)

-Society of American Business Writers and Editors Best in Business Award for column-writing by Eileen Ambrose

-White House News Photographers Association first place awards for photojournalism by Christopher Assaf and Monica Lopossay

-Society of News Design first place awards for design by Derrick Barker, Anthony Conroy, Monty Cook, Jay Judge, Brian Henderson, Louis Spirito, Gene Sweeney, Jr., and Michael Workman

-The Associated Press Sports Editors named The Sun's Sunday Sports section among the 10 best in the nation.

In addition, The Sun has won 15 Pulitzer Prizes in its history, and the ground rent series by Schulte and Arney was a finalist for the 2007 Pulitzer Prize in local reporting.

"We are pleased to accept the Tribune Journalism Award and proud to acknowledge the many outstanding and award-winning contributions Sun employees make to our community through their collective efforts," says Tim Ryan, Publisher, President and CEO of The Baltimore Sun Media Group.

The Baltimore Sun Media Group, a Tribune company, publishes The Sun, baltimoresun.com, daily newspaper b, and bthesite.com, as well as the Patuxent Publishing and Homestead Publishing community newspaper groups. Other community newspapers include the Aegis in Harford County and the Owings Mills Times, Towson Times and Catonsville Times in Baltimore County. In print and online, The Baltimore Sun Media Group publications reach more than 1.3 million readers each week in the Baltimore market, making it the region's most widely read source of news and information.

Contact: Tim Thomas, 410.332.6377, tim.thomas@baltsun.com

Baltimore Sun Media Group launches ExploreHoward.com
April 30, 2008

Baltimore: The Baltimore Sun Media Group (BSMG), which publishes The Sun and baltimoresun.com as well as many metropolitan-area community newspapers, today launches ExploreHoward.com, a new web site focused solely on Howard County.

The Columbia Flier and the Howard County Times, long the dominant sources for local news and information in Howard County, are teaming up to create the new site. Articles and photos from these publications, in addition to blogs written by staff editors and reporters, provide the new site's primary content. Daily online updates will ensure that readers are getting the most up-to-date community news.

ExploreHoward.com also will offer a feature unique to other community sites — live feeds from other publications' web sites when Howard news appears. For instance, the site's home page will feature a constant feed of headlines from The Sun, which has a significant amount of Howard County coverage, as well as The Washington Post, The Examiner and other local media. News and features from monthly publications The View from Ellicott City and The View from Western Howard County also will appear on the site.

"For Howard County readers, this network of news means that the information they need is easy to find in one place," said Tim Windsor, Vice President of Interactive for BSMG.

Trish Carroll, Senior Vice President of Targeted Print for BSMG, notes that providing a forum for interaction between the editorial staff and local readers was a key consideration in developing the new site. "For our readers to have the opportunity to comment directly on the blogs and stories we run is a crucial benefit."

The Baltimore Sun Media Group, a Tribune company, publishes The Sun, baltimoresun.com, daily newspaper b, and bthesite.com, as well as the Patuxent Publishing and Homestead Publishing community newspaper groups. Other community newspapers include the Aegis in Harford County and the Owings Mills Times, Towson Times and Catonsville Times in Baltimore County. In print and online, The Baltimore Sun Media Group publications reach more than 1.3 million readers each week in the Baltimore market, making it the region's most widely read source of news and information.

Contact: Tim Thomas, 410.332.6377, tim.thomas@baltsun.com


Baltimore Sun daily circulation shows gain, Sunday circulation stable
April 28, 2008

Baltimore: Sales of the daily editions of The Sun newspaper increased by 0.1% as compared to prior year for the six months ending March 30, 2008, despite industry trends of decline, according to the March FAS-FAX released today by the Audit Bureau of Circulations (ABC). The numbers are subject to audit. This FAS-FAX release includes both print and online readership results, and shows that the combination of The Sun and baltimoresun.com reaches 53% of the market, which equates to 1.2 million adults. According to Scarborough's 2008 Newspaper Audience Report, The Sun's combined audience ranks 10th best in the nation among the top 25 markets.

The daily circulation gain was driven by an impressive increase of 4% in home delivery of The Sun in its primary market. Sunday Sun circulation showed a small decline of 1.2%, to 372,970, yet this represents a significant improvement over the prior Publisher Statement results. In its primary market, Sunday circulation was down only 0.5%. On an average Sunday, 45% of the Baltimore market reads The Sun.

The Baltimore Sun Media Group has implemented a number of strategic actions to increase audience and drive financial results. In April, the company launched b, a free daily newspaper for young adults, and its media-rich online companion, bthesite.com. This product is designed to meet the needs of the largely untapped market — young adults in their 20s and 30s — which has significant spending power.

"We are continuing to aggressively take advantage of market opportunities and build momentum in growing audience," said Baltimore Sun Media Group Publisher, President and CEO, Tim Ryan. "We are taking a more integrated approach to align advertisers with products across our broad portfolio. And, more than ever, we are engaging our readers to deliver innovative and targeted content when, where and how they want it."

The Baltimore Sun Media Group, a Tribune company, publishes The Sun, baltimoresun.com, daily newspaper b, and bthesite.com, as well as the Patuxent Publishing and Homestead Publishing community newspaper groups. Other community newspapers include the Aegis in Harford County and the Owings Mills Times, Towson Times and Catonsville Times in Baltimore County. In print and online, The Baltimore Sun Media Group publications reach more than 1.3 million readers each week in the Baltimore market, making it the region's most widely read source of news and information.

Contact: Tim Thomas, 410.332.6377, tim.thomas@baltsun.com


Today, Baltimore has b
April 14, 2008

The first issues of b, a free, daily newspaper created for readers in their 20's and 30's, hit Baltimore streets today. b will be distributed Monday through Friday, with continuous updates online at bthesite.com.

"Advertisers finally have a way to reach this coveted and elusive audience," said Brad Howard, general manager for the new venture. "A daily newspaper and companion website designed specifically for Baltimore's vibrant young adult community didn't exist before b. It does now."

b offers a mix of news, sports, pop culture and reader-generated content, distributed via 1,000 bright orange newspaper boxes located where Baltimore's young adults live, work and play, including downtown Baltimore, Federal Hill, Canton, Towson, Cockeysville, Bel Air, Westminster, Columbia and Annapolis. In addition, b is available at local campuses, including Towson University and Loyola College, and at local retailers (Royal Farms, Mr. Tire, etc.). Throughout the day, newspaper "samplers" will distribute the papers at downtown intersections, mass transit stops and other busy venues. The paper will ramp up to 100,000 copies by the end of this year.

bthesite.com will complement the print version with a combination of frequently updated blogs on current news topics by b editors and writers, as well as the contributions of readers who add their own comments, photos and videos. Notable online reader submissions will also be published in b.

Entertainment content in print and online will come from baltimore.metromix.com, which has covered local events, bars, restaurants, clubs and music online since 2005. Additional entertainment news will come from Metromix sites in New York, Los Angeles and Chicago. b has also teamed with other local media outlets, including WTMD-FM and WNST-AM, for content sharing and promotion.

" b and bthesite.com are tailored for our audience to meet their news, entertainment and social networking needs," notes Editor Anne Tallent. "We offer a forum for our readers to discuss life in Baltimore -- a forum with an authentic voice and backed by a newsroom staff with solid journalistic expertise."

Tallent and Managing Editor Alisia Chapman have a combined 19 years of journalism experience. Tallent spent the past three years at The Sun, most recently serving as arts & entertainment editor. Chapman worked at Homestead Publishing in Harford County and at Nike for a number of years before joining b.

The Baltimore Sun Media Group, a Tribune company, publishes The Sun, baltimoresun.com, daily newspaper b, and bthesite.com, as well as the Patuxent Publishing and Homestead Publishing community newspaper groups. Other community newspapers include the Aegis in Harford County and the Owings Mills Times, Towson Times and Catonsville Times in Baltimore County. In print and online, The Baltimore Sun Media Group publications reach more than 1.3 million readers each week in the Baltimore market, making it the region's most widely read source of news and information.

Contact: Tim Thomas, 410.332.6377, tim.thomas@baltsun.com

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