Decades later, 'Orioles Magic' still resonates

Facing a daunting 0-2 deficit in the American League Championship Series, the Orioles will need more than a little luck to make it to the World Series. They need some magic.

For more than three decades, the team's penchant for comebacks has been captured in a song many fans still sing today. "Orioles Magic (Feel It Happen)" has accompanied the O's through the heyday of Wild Bill Hagy, through a 1983 World Series championship, through Cal Ripken Jr.'s 2,632-consecutive-game streak and through a 14-season playoff drought that ended in 2012. Now fans hope the anthem can help the team achieve the improbable by beating the Kansas City Royals.


Those fans might not know they have the Royals to thank, in a way, for their enduring anthem.

In the late 1970s, a jingle writer from Cleveland named Walter Woodward was hired by Kansas City to write a song called "Royalmania." It caught on quickly, and teams wanted their own — including the Orioles, who were riding the momentum that won them a trip to the World Series in 1979. Al Harazin, then an Orioles executive, invited Woodward to Baltimore after the 1979 season to discuss the magic that kept occurring at Memorial Stadium, and to see whether he could capture it in a song.


"We came away from that meeting having a sense that something was going on in Baltimore that was awesome," Woodward, now a University of Connecticut professor and the state historian of Connecticut, said on the phone from his Columbia, Conn., home last week. "Could we get it on music? I loved that challenge."

The only non-negotiable requirement from the team was the title, he said. After sleeping on it, Woodward picked up a guitar and had the song finished before breakfast.

"I may have written the piece of music itself in about an hour," said Woodward, now 65.

"I remember feeling at the time, 'This is it.' "

His latest jingle would be adopted by generations of Orioles fans.

It's "probably the most identifiable audio element of the ball club," says Greg Bader, vice president of communications and marketing for the team. After the Orioles' come-from-behind win in Game 2 of this year's American League Division Series, he said, "Orioles Magic" played throughout the stadium as fans exulted in the victory.

"'Orioles Magic' is that link to every generation, every moment, every memory," Bader said. "It's still [as] appropriate today as it was 35 years ago."

A fan since 11, Debbie Roland said she has "Orioles Magic" on her cellphone and plays it before games. The 53-year-old Parkville resident loved the 1979 team that inspired the song and sees similarities to the current club.


"They never give up. Somebody new will just step in there and do it, and it was the same thing in '79," said Roland, who has an original "Orioles Magic" 7-inch vinyl record. "I get those same feelings. I guess that's why the song means so much still. You hear it, and you can't help but go with it."

Earl Weaver

"Orioles Magic" — which was recorded at Nashville's Woodland Sound Studios and debuted on April 15, 1980, when the O's beat, of all teams, the Royals at home — is timeless for many, but it is very much a 1980s artifact. At the time, Woodward pictured Neil Diamond, one of the era's most reliable hitmakers, singing on the track, even though he knew it would not be possible.

"He sort of sounds like Neil Diamond," Woodward said, chuckling, of the session singer he hired but whose name escapes him today. He could not recall how much the Orioles paid for the song but estimated it was between $7,000 and $10,000.

Another longtime fan of the song is Michael Gibbons, executive director of the Babe Ruth Birthplace Foundation.

"Baseball is the great community unifier," Gibbons said. "We can all get into it and all feel good together, and I think the song contributes mightily to that."


Jacob Pomrenke, a staff member of the Society for American Baseball Research, said there was a trend in the early 1980s of teams adopting theme songs similar to "Orioles Magic," but nearly all eventually fell out of favor with fans.

"Generally, those songs are short-lived," Pomrenke said.

He said the staying power of Woodward's tune is unusual. Only a few teams can boast songs that have had similar longevity: "Meet the Mets," "Go Cubs Go," "OK Blue Jays" and "Tessie," a song that has been associated with the Boston Red Sox for more than a century.

For the record, the Royals no longer use "Royalmania."

Over the years, "Orioles Magic" has been the go-to anthem for the team (in August, it was featured in the organization's 60th anniversary celebration) and fans (a Virginia rapper named Cane released a modern-sounding remake this season). Woodward attributes the song's continuing popularity to its positive spirit and the catchiness of the tune and lyrics.

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"That cheer — 'O-R-I-O-L-E-S' — is as powerful an earworm mnemonic as you can get," he said while crediting superfan Hagy as obvious inspiration. (The lyric, "There's a thundering roar from 34," was a nod to Section 34 in Memorial Stadium, where Hagy sat. He died in 2007.) "But what do I know? I'm just the songwriter."


Woodward and his former advertisement company, Perfect Pitch, wrote many catchy songs and won eight Clio Awards, the equivalent of Oscars in advertising. But out of his entire catalog, Woodward said, "Orioles Magic" remains an all-time favorite piece.

"If I hadn't written 'Orioles Magic,' I would love 'Orioles Magic' to this day," he said.

Sensing computers were about to drastically change his industry, Woodward sold Perfect Pitch in the late 1980s, and went on to be named Connecticut's third state historian and a University of Connecticut professor in 2004. Despite the change in profession, Woodward remains proud of his songwriting, and "Orioles Magic" in particular.

"I had been aware that 'Orioles Magic' has had an extended life, and it's made me feel very happy," he said. "For a guy from Cleveland who still thinks the Ravens should be wearing brown uniforms, to be in love with a Baltimore team [says] a lot."

Woodward acknowledges that he is more of a football fan these days, but he said he has taken a serious interest in this year's baseball playoffs. When asked if he cared to make a prediction, Woodward did not hesitate to reaffirm his allegiance.

"The magic is here. ... I think it's the Orioles' time again," he said. "Like Baltimore, [Kansas City] is another little engine that could. But I've always liked the Orioles' jingle better, so let's hear it for them."