From Z on TV blog:
The vast majority of Baltimore viewers are still watching prime-time TV in real time. But a growing number are using time-shifting technologies, like DVR's, On Demand and the Internet, according to survey results released Tuesday by Comcast.
As for what Comcast subscribers plan to be watching in Baltimore this fall, "The Good Wife," "Glee" and "Modern Family" top the list of returning network shows, with " Hawaii Five-O," "No Ordinary Family" and "The Event" as the returning series local viewers are most looking forward to, according to a survey commissioned by Comcast.
Here are some of the specific findings:
In Baltimore, 88% of viewers using these technologies reported that they are using them more than they were three years ago -- while 57% report using them more now than they did one year ago.
In Baltimore, 80% of the survey respondents said they plan to watch primetime television live this fall, 41% plan to use a DVR to record shows, 27% plan to watch via a video-on-demand service, 19% plan to watch online, and 1% plan to watch via a mobile device.
In Baltimore 55% of viewers currently own a DVR, and of those, 88% plan to record their favorite primetime shows this fall. Of the 81% who currently have a video-on-demand service in Baltimore, 62% plan to use it to watch their favorite primetime shows this fall.
The types of shows that Baltimore customers plan to watch this fall are primarily dramas (81%) and comedies (64%) -- followed by movies (59%), sports (50%), news/educational (49%) and reality (41%).
When asked about new TV series this fall, Baltimore viewers said they were most "excited" about Hawaii Five-O (45%) followed by No Ordinary Family (21%) and The Event (21%).
When asked to rank seven returning primetime series in terms of excitement to watch, Baltimore viewers ranked The Good Wife at the top (27%), followed by Glee (18%), and then Modern Family (15%), Mad Men (14%), The Prisoner (11%), Gossip Girl (8%) and Community (7%).
The survey was conducted by International Communications Research (ICR) on behalf of Comcast. Nationwide 1,000 individuals were surveyed. The Baltimore results were extracted from that group. They were based on the responses of 150 area residents.