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Prime Day 2021: How to find the best deals, save the most money

While gadgets are great, don't forget to take advantage of subscriptions during Prime Day. These can include Kindle Unlimited, Audible, Amazon Music Unlimited, Prime Video Channels, Amazon Freetime and more.
While gadgets are great, don't forget to take advantage of subscriptions during Prime Day. These can include Kindle Unlimited, Audible, Amazon Music Unlimited, Prime Video Channels, Amazon Freetime and more. (BestReviews)

Amazon Prime Day 2021

Last year the world changed and impacted everything, including Prime Day. The strain placed on Amazon's resources coupled with the state of the global economy necessitated pushing the flagship event back several months to mid-October. Because of that move, sales hit an estimated $10.4 billion over the 48-hour period. This performance was up considerably from the July 2019 event when sales hit $7.16 billion.

This year, there has been a rumor circulating that in an attempt to boost Q2 earnings, Amazon is considering inching the mega sales event forward a few weeks from its traditional mid-July date. This move would place Prime Day in June, the last month of Q2.

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While this has not been confirmed, several news sources have been speculating that Prime Day will indeed be early this year, adding fuel to the rumor that this is the company's plan. Additionally, the latest versions of many Amazon devices have been trickling into the market over the past few months, making the new technology ripe for a big sales event in the upcoming months.

We have been covering Prime Day since its inception on July 15, 2015. This in-depth knowledge gives us a unique perspective to predict how Amazon's upcoming event will unfold. In this article, we will arm you with information to help you make the most of Prime Day 2021.

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When is Prime Day 2021?

Except for 2020, Prime Day has occurred early in the week in the middle of July since 2015. If the rumors are correct and this year's event is happening a month early, that would place Prime Day 2021 on or around Tuesday, June 15.

However, if the company sticks to its traditional July date, that would likely place the Prime Day on or around Tuesday, July 13. It is essential to point out that these dates are best guesses based on the timing of past events, and, so far, no official announcement has been made by Amazon.

What is Prime Day?

The very first Amazon Prime Day was a sales event created to acknowledge the 20th anniversary of Amazon.com going live. It also celebrated the first decade of Amazon Prime. Prime Day 2015 lasted 24 hours and included nine countries: USA, UK, Spain, Japan, Italy, Germany, France, Canada and Austria. Over the years, the success of Prime Day eventually pushed it into being a 48-hour celebration.

Unlike Black Friday, Cyber Monday or other significant sales events, to partake in the deals offered on Prime Day, you must be a member of Amazon Prime. The only exception to this is to be currently signed up for Amazon's free 30-day trial period at the time of Prime Day.

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How to get the most benefit on Prime Day

There are two crucial ways to benefit from Amazon's Prime Day: watch for the best deals and keep an open mind.

Watch for the best deals

Prime Day is about celebrating all things Amazon. While every company can offer substantial savings, one of the best places to watch for deep discounts is Amazon's products. Whether it is an Echo device, a Fire TV Stick, a Kindle or even a membership subscription to Amazon Prime, paying close attention to what Amazon has to offer could be the best way to reap the greatest rewards.

Keep an open mind

One of the stalwart strategies for being a savvy shopper is doing your research and having a firm grasp of what you need. When it comes to Prime Day, however, you might want to rethink your shopping strategy. If you approach a sale of this magnitude with blinders on, you may miss the best bargains.

Why do people love Prime Day?

For many, Amazon products and services are an integral part of life. Throughout the day, a homeowner might ask Alexa to turn on the lights, adjust the thermostat or play a favorite song. People watch their favorite shows and movies through Fire TV and enjoy the vast selection of content found on Prime Video.

Before going to bed, an individual might even do some reading on a Kindle. People love Prime Day because it is the best time of year to get the latest and greatest versions of their favorite Amazon products for the best price.

Beyond Amazon's products and services, Prime Day puts the buyer in the driver's seat. For 48 hours, manufacturers worldwide feverishly compete with each other for a share of that $10 billion. Comparison shopping only takes a click, so the consumer can quickly move on without regret if the deals aren’t real. Knowing that it is a buyer's market gives people the confidence they are getting real value, which is why shoppers love Prime Day.

Tips for saving money on Prime Day

Since Prime Day is such a significant event, it can be a little overwhelming. To help you navigate the deals, here are three money-saving tips.

Ask Alexa

The simplest way to save money is to ask, "Alexa, what are my deals?" If you find something you like, you can confirm with Alexa that you want to make a purchase, and Alexa will place your order.

Get a free Amazon assistant

If you have an Amazon account and an internet connection, Alexa isn't the only available assistant. Amazon Assistant is a free suite of apps that can help you have the most rewarding online shopping experience possible.

You can use the software to compare prices, create lists to stay organized and find product matches on Amazon, even when you are on other sites. The assistant can also introduce you to new items, alert you to deals and track your order, so you know where it is and when it will arrive.

Personalize your Prime Day

It can be a hit-or-miss venture to browse through Amazon's pages, hoping to stumble upon a deal. Instead, get the Amazon app, so you know which deals are coming up. Once you've installed the app, use the menu to navigate to "Today's Deals."

Here, you will find a variety of resources. The best links to use are "Lightning Deals," which are hot deals that come and go in a flash, and "Upcoming." If you tap "Watch," you will be notified when an upcoming deal goes live, so you don't miss it.

What goes on sale on Prime Day?

While it might not be possible to predict precisely what will be on sale on Prime Day 2021, Amazon does tend to offer similar sales every year. To get a peek into the future, all you have to do is look at the top sale items from previous Prime Days.

For example, globally, Echo Dot was the most popular item purchased on Prime Day last year, so we're betting the entire Echo lineup will be seeing some substantial discounts this year. Here are 20 items we are reasonably confident will be on sale during this year's event.

  • Earbuds
  • Noise-canceling headphones
  • Soundbars
  • Home security system
  • Ring video doorbell
  • Fire TV Stick
  • Home electronics
  • Alexa compatible devices
  • TVs
  • Smart devices
  • Bluetooth accessories
  • Robotic vacuums
  • Exercises equipment
  • Percussion massagers
  • Home projector
  • Instant Pot
  • LifeStraw personal water filter
  • Garage door openers
  • Card games
  • Amazon Fire tablet

Additionally, we expect to see discounts on Amazon brands like Wag, Kitzy and others.

Prime Day 2021 deals we can’t wait to see

We won’t know for sure until the deals go live, but based on historical trends, here are the products we’re most looking forward to being on sale this year.

Amazon Echo Dot (4th Gen): The top-selling device from Prime Day 2020. This compact smart speaker with Alexa can stream music from any service, control your smart devices, or just tell you a joke. It is suitable for anyone from a college student in a dorm room to a family with a smart home.

Apple AirPods Pro: These long-lasting AirPods are designed for anyone who enjoys hearing music in a full spectrum of sound. They are sweat-resistant and have a noise-cancellation mode, making them great for working out. They also feature a transparency mode when it's important to hear the world around you.

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Amazon Echo Show 10 (3rd Gen): This Echo Show was released in Feb. 2021. It is an upgraded version of the popular video device and features a large screen and auto-framing. This handy device has been called the ultimate kitchen companion and is best for individuals who spend a lot of time multitasking.

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Ring Video Doorbell 4: This brand new version of the hugely popular Ring Video Doorbell was recently released in April 2021. It works great with your Echo Show because it can show you who is at the door. Beyond convenience, this doorbell camera is ideal for the individual who values feeling safe in their own home.

Amazon Fire TV Stick (3rd Gen) with Alexa Voice Remote: This bundle is new to the Fire TV Stick product line and was released in April 2021. It is 50% more powerful than the previous offering and is designed for the individual who wants a voice-controlled home theater experience with Dolby Atmos. A bonus? It offers potential access to over a half-million TV shows and movies.

Allen Foster is a writer for BestReviews. BestReviews is a product review company with a singular mission: to help simplify your purchasing decisions and save you time and money.

BestReviews spends thousands of hours researching, analyzing and testing products to recommend the best picks for most consumers. BestReviews and its newspaper partners may earn a commission if you purchase a product through one of our links.

Distributed by Tribune Content Agency, LLC.

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