Michelle Obama speaks at the Democratic National Convention.
(J.M. Giordano)

Black women have been doing a hell of a job selling Hillary Clinton in Philadelphia this week at the Democratic National Convention.

First, there was First Lady Michelle Obama on Monday, resplendent in blue, who shaded Donald Trump elegantly, without ever having to mention his name.


"Our motto is, when they go low, we go high," she said. Hillary is "someone who understands that the issues a president faces are not black and white and cannot be boiled down to 140 characters," she said.

She got choked up when she told the crowd that she knows that she wakes up every day in a house built by slaves.

Then there was last night's moving presentation given by Trayvon Martin's mom, Sybrina Fulton; Sandra Bland's mother, Geneva Reed-Veal; Jordan Davis' mother, Lucy McBath, and others. The women all wore bright red poppies, flowers typically associated with mourning.

They were given a hero's welcome, with the crowd chanting "black lives matter," before Sandra Bland's mother Reed-Veal, hushed them so that she could speak.

"I need you to hear me tonight," Reed-Veal said. "Give me two moments to tell you how good God is."

It is easy for the plight of black women, especially, to be lost in the fight for equality, but last night's presentation made sure not to exclude them. Reed-Veal didn't just acknowledge her own daughter's death, which she says happened after Bland was unlawfully arrested and detained, but the deaths of six other women who died in police custody the same month.

A lost black life, she said, is a loss that diminishes everyone.

The women advocated for Clinton, while also keeping their cause front and center.

"I lived in fear that my son would die like this," said Lucy McBath, the mother of Jordan Davis. "Hillary Clinton isn't afraid to say that black lives matter. She isn't afraid to sit at a table with grieving mothers and bear the full force of our anguish."

"I am an unwilling participant in this movement," said Sybrina Fulton. "I did not want this spotlight, but I will do everything I can to focus some of this light on the pain of a path out of the darkness."

That black women were given a large, public stage to make their points  highlighted the polar opposite agenda at the Republican National Convention last week, where at one point, a speaker encouraged the crowd to chant "all lives matter."

It's also not exactly surprising. A 2014 Pew Research Center poll found that black women are the Democrats' most reliable base.