The conceit of "Inside Out" is that deep within our subconscious there is a colossal Rube Goldberg machine operated by cartoon manifestations of our emotions that control how we react to situations. The machine works like this: The emotions who work in the primary control center of this machine, Fear, Anger, Sadness, Joy, and Disgust, share the responsibility of maintaining this highly volatile Dr. Strangelove-esque happy-go-lucky emotional war room. Say, for example, someone on the street were to approach you and say, "Nice sweater, loser." The five emotions make it possible to have five potential outcomes. We can scream at this dude and stomp on his feet, we can cry, we can hide under a table and wait for him to go away, we can tell him that him sweater looks ugly too, or we can just shrug it off and make a joke out of it. This moment has an emotional attribution attached to it and once the emotion is attached, a spherical-shaped ball forms, resulting in the creation of a memory. The memory is then either sent up to Long-Term Memory, where it will remain idle, or it will go out to islands of personality that the subject has formed throughout their lifetime.