From preliminary conversations, reports, interviews, and surveys, one can reasonably guess that Lexington Market will get a new physical structure (maybe keeping its iconic entrance sign) and work to bring in businesses that cater to shoppers with greater disposable incomes. "We're looking at local niche branding, niche talent, niche entrepreneurs," Thomas says. Likely no chain stores. After more than 5,000 people filled out Market Venture's online survey in March, and 600 more participated in in-person interviews, officials say customers want options like freshly baked bread, locally grown produce, finer cheese, and gourmet coffee. Some existing businesses will surely be kicked out along the way, though officials say they haven't begun to figure out exactly which ones those will be.