Commodifying harmful gender inequalities for profit is turning the facts the girls rant about into advertising jargon meant to sell shirts. The video is a spectacle meant to shock and offend, doing a horrible disservice toward actual feminism. It's meant to be provocative and the video becomes all about the foul-mouthed children and nothing about the issues that actually matter.
This isn't new. In fact, it's its business model. Just recently, FCKH8 caught flak over its "Racism Isn't Over, But I'm Over Racism" campaign based off the recent atrocities in Ferguson, Missouri, and the unrest and anger that followed suit. In a video with a similar tone as "F-Bombs for Feminism" called "Hey White People," which was directed by a white man, children of Ferguson recite facts on racial inequality. The video received criticism from organizations such as Race Forward, who refused to take donations from FCKH8, and the website Colorlines, in which writer Aura Bogado says, "There's an entire economy around black death—and this ad campaign illustrates it all too well."
If you'll look at FCKH8's merchandise, it's all focused on a white-washed, cis-normative view of queerness, even though 70 percent of LGBT+ related murders are committed against people of color and queer POC are the most economically disadvantaged group in America.