Publications like this one strive to keep a strong firewall between advertisement and editorial. If one strip club gets mad at what we write (What Works always tries to attack us for strip-club ads), they are not our sole source of funding, so, we can tell them to go to hell (we, of course, are not perfect—we had an issue with this back before we were bought, when we took down a blog post due to the demands of an advertiser, but it ultimately caused a rebellion and we have worked to regain your trust). And you can always flip through the pages and see, directly, where our funding comes from. This isn't always true for What Weekly, where the relationship between What Works advertising and the web zine is not very clearly laid out. When What Works offers to help you "build your brand" does that service include a profile in What Weekly? One would hope not, but I don't actually know.