In fact, that welcoming aspect is at the heart of his practice as a gallery owner and curator. "When I started the gallery, I wanted it to be approachable. I wanted it to be a place people would come to and enjoy themselves," he says. In the art world, a gallery opening can be a stuffy, wine-and-cheese, snobbish affair. Rodriguez likens his openings more to great parties. Instead of the cliquishness of most galleries, he seeks to create an atmosphere conducive to mingling. He says that people in the 788 Family, as he calls it, have become good friends, made professional connections, and have even started dating (or at least drunkenly hooked up) because of meeting at the events he hosts. "People ask me, 'How do you pull this off?'" he says. "And it's like, I don't know, maybe I just like to throw parties! If I could bottle what happens at an opening, I think I'd be a billionaire right now."