But Barnum wasn't alone. His rival, Adam Forepaugh, also known as 4-Paw, is always trying to outdo Barnum. For example, Barnum's claim that he had procured a sacred white elephant from the King of Siam is met by 4-Paw's response that he owns an even whiter one. When the elephants arrive in America, they turn out to be "slate-gray," but that doesn't stop experts hired by both men from proclaiming that they are some of the "finest specimens" in the entire world. To further enhance the authenticity of the animals, 4-Paw hires Buddhist priests to perform religious rites on the elephants while they are exhibited. Of course, elephants do not come in white, and it is soon discovered that the men used bleach, paint, and pumice stone to alter the skin color.