Of course, if you're not familiar with those other cities' indie-minded festivals, the phrase "Baltimore Popfest" might conjure images of, say, a 1st Mariner Arena concert headlined by Katy Perry. "The music that this is based around, it is, I guess, on paper, your more straightforward guitar rock. But it's definitely not your most commercially friendly," Krolian explains. "It's very much your DIY indie-pop stuff. And the 'pop' in that is not, like, you're popular, pop as in radio. It's more your Velvet Underground idea of pop. If you were to put a home to where all this kind of music comes from, its origins are, I guess, the early '80s in the U.K., with a label like Postcard Records, the Scottish label, and then the revival in the '80s and '90s through labels like Sarah Records and Slumberland Records."