Their best-known feat cleverly employed a careful reading of trademark law to create a parody of the Victoria's Secret's PINK website. (Victoria's Secret had the original site taken down, but FORCE put it back up on an offshore server.) FORCE replaced the underwear company's actual panties-embossed with rapey slogans such as "Sure Thing!"-with a line of Yes! Consent is Sexy panties, which feature phrases such as "Ask First." A successful Twitter assault, linking this year's Victoria's Secret live televised fashion show to the PINK loves CONSENT site, garnered an overwhelmingly positive response, from actual PINK representatives and employees to high school and college students. "Victoria's Secret was able to take down our first site, simply because they are a powerful company," Brancato says. "As long as we're not selling anything and this is clearly a parody of the brand, we're exercising our First Amendment rights." "