"Stan's Soapbox," penned by Stan Lee, served as sort of a blog in those days before the interwebs. He wrote about what was happening inside and occasionally outside the Marvel offices. Some of it's pretty inside baseball at this remove, but Lee managed to slip in a real life lesson every once in a while that related current events to the more extraordinary heroics in the rest of the book. As he put it (in March 1970): "It seems to me that a story without a message, however subliminal, is like a man without a soul." He wrote about the evils of intolerance and racism and it came off like friendly advice, not a lecture.